International Sales Best Practice – Define Your Sales

International Sales Best Practices

What are the two words that define your sales? According to Jeffrey Gitomer they are “you” and “why”. And I agree, this definition also fits quite well with international sales.

International Sales Success

Some people get sidetracked when selling to international clients. They lose focus of their sales goal.

The multitude of the cultural differences add on extra layers and can easily lead to confusion. It is easy to lose your sales focus with the cultural complexity and novelty of selling to different cultures.

Quote From Jeffrey Gitomer’s Little Red Book Of Selling

The two most important words in selling.  Two words that define sales… Your sales.You + Why = Yes!

Last Month’s Cross-Cultural Communication Tip 13

Be patient with yourself and with others

Why You Are Important

The whole “you” is important in international sales.  You are perceived as a whole.

You would be surprised at what people from different cultures notice about each other and how this effects the sale.

Why Your Questions Count

Assumptions can make you lose your international sale.  Different cultures buy things for different reasons and they also go about the sales process differently.  You need to ask questions to find out what you need to know.

Be Patient

The process of international sales can require some adjustments.  Even great salespeople need to put in the extra effort to adapt to international sales environments.  There is a learning curve and some personal investment.  Give yourself the time you need to go through it.

So…

How’s your personal product?  How’s your you?  Is it salable – or does it need some work? – Jeffrey Gitomer

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Tagged as: best practice, ccc, Cross-Cultural Communication, cross-cultural sales, cross-cultural selling, global sales, international competence, international negotiation, International Sales, international sales best practices, international sales skills, international selling, international skills, jeffrey gitomer, march challenge

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