International Sales Best Practices
There are a few easy steps at improving our awareness during a cross-cultural encounter. And you must remember to do them in an international sales environment. This is a time when you need to increase your awareness and understanding of what is going on in a conversation. Otherwise both parties may think their understanding is accurate, when cultural differences mean that their understanding is not accurate.
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CCCC Tip #13 -
Try to identify differences in communication and ways you can bridge the gap. |
This month’s series takes last month’s tips to get extreme clarity in cross-cultural communication and brings them into an international sales perspective. Remember to download the free calender for an easy reference to all of the 30 Cross-Cultural Communication Challenge Tips on clarity. Get the complete International Sales Best Practices series here.
The first natural step to take to increase awareness in a cross-cultural encounter is to look for the differences. These are usually easy to identify.
Cross-Cultural Communication Skills & Sales Best Practices
Now let’s look at a quote from Jeffrey Gitomer’s Little Red Book Of Sales Answers.
In a traditional sales environment there are unanswered questions. Good salespeople learn to dig up the answers and improve their sales skills because this has a direct impact on their sales success.
In cross-cultural selling this process might have more layers and a few extra steps. But the basics remain the same. You need to have a good understanding of all of the factors involved before you can make the sale. This is why cross-cultural awareness is so important.
What Is Your Experience Of This In International Sales?
- Do you feel you are aware of everything during your cross-cultural communications?
- How would you qualify your awareness level during your cross-cultural conversations?
- How often do you leave international sales meeting with unanswered questions?
Please share your comments below. I’d love to hear your stories!
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All International Sales Best Practices
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She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
