International Sales Best Practices
Today is the first cross-cultural communication tip on how to avoid assumptions and get extreme with clarity.
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CCCC Tip #6 - Ask follow up questions to confirm mutual understanding. |
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Most sales professionals recognize the value of good questions. In cross-cultural communication, the right questions are key to establishing clarity.
How does this tie in with international sales best practices?
Cross-Cultural Communication Skills & Sales Best Practices
Here is a quote to remember from Jeffrey Gitomer’s Little Red Book Of Sales Answers.
| “I guarantee you that more sales are lost with poor questions and poor salesmanship than are lost to lowest price.” – Jeffrey Gitomer |
The most successful international professionals are masters at finding the right questions to ask.
The first 5 cross-cultural communication tips in this series are about listening. Listening helps you to pick up any areas of your communication where you need more clarity. Asking the right questions helps you to bring clarity to your cross-cultural communication.
This is the first step in avoiding the wrong assumptions.
Although some people are better than others at finding the right questions to ask, this is a skill that improves with experience.
Great questions bring great results. In cross-cultural communication great questions can speed up the sales cycle and in some case they make the sale much easier. Great questions help create the connection and they also help build trust.
What Is Your Experience Of This In International Sales?
- Did you ever look back on a cross-cultural communication and see that you missed a question?
- How you often need to ask questions to clarify understanding in your cross-cultural communication?
- Do you think you can ask better questions in your cross-cultural communication?
If so, please share your comments below. I’d love to hear your stories!
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{ 1 comment… read it below or add one }
I do believe so. People are always out there finding solutions for their problems. If the marketer is able to capture the right moment, ask the right question, not only customers will be convinced by his experience, they will be more comfortable in continuing while clearing off any doubt there is along the way. A smooth conversation will ensure higher success rate in sales-making. ^^ Great post, Cindy!
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