Cross Cultural Skills

International Perceptions Of Obama’s Inauguration News Coverage

by on 21 January, 2009

Cultural Perceptions

Watching international news in different countries can be very revealing.

Years ago I used to systematically watch any big international news stories on at least 3 different national TVs:

  • CNN
  • French TV
  • German TV

… sometimes British TV.  And before that, even more European TV stations.

It is really interesting to see the different viewpoints and, you can even pick up propaganda in unexpected places. For example, the stories behind Turkey joining the European Union were totally different depending on where you took your news.

Even large magazine publications can run different editorials for different world regions.

Yesterday was another day to watch news from different sources.  But I was busy and could not watch the US presidential inauguration live. So this morning I have scanned the press and looked for comments from different sources.

The Inauguration In North America

Calls to family in North America told me about the parties and gatherings to celebrate and follow the event in offices and universities.

This is natural in the US.  But it often surprises me how involved Canadians are in American politics.  There are no similarities between two countries following and celebrating in another country’s politics here in Europe that I can see.

An American In Australia

Sarah Mitchell, an American who has traveled extensively and now lives in Australia, says it is odd watching American events on foreign TV. Sarah found the commentating in Australia terrible and full of errors.

Read her comments on yesterday’s coverage of the inaugurations on Australian television:

Yesterday’s coverage of the inaugurations was “in a sneering tone, only to turn into a screaming display worthy of any teenage girl at a pop concert when they got near Obama”.

We haven’t had too much “Obama”, but I admit to getting up at 5:30 and turning on the TV. The parade had just started. NBC was commentating.

That was all fine until the Aussies broke in. What a bunch of drivel. They just don’t get it here.

They poke fun, criticize and sneer, but when they get close to Obama they turn into idiots – screaming like girls at a pop concert.

Give me a break. Once they’ve fought for independence, waged civil war, lived through riots and a civil rights movement then I’ll listen to their comments. But not now when everything they have has been handed to them.

Yes, we’re patriotic (Americans). You’re damned right we are. It’s cost too much not to be.

I find Sarah’s comments about the differences between American and Australian history enlightening.  And this highlights my ignorance of the Australian culture even more.

International Tweets

Jack Yan in New Zealand tweeted about being frustrated at the translation skills, or lack of skills, in international reporting of the event.  And he followed up by saying that the general impression in New Zealand was very positive.

Anti-Bush feeling was always very high here. There was more coverage of this one than any other inauguration.

Therefore, while few noted the substance of the speech, I think most agreed the delivery was superb and recognized the history.

However, the speech was at 5.30 or 6 a.m. so the majority of people I saw during the day had not seen it. It is, therefore, a far smaller sample than you may encounter in other countries where the speech was on at a civilized hour.

I smiled when I read that Jack thinks that people did not really pay attention to the substance of the speech.  This reflects the high feeling of hope I pick up outside of the US.

Perceptions From France

I expected the television coverage here in France to portray the event well and it did.

There is a large population of second and third generation non-native French people here in France.  French ethnic marketers have identified an “Obama effect” here in France.  Second and third generation immigrants identify themselves with the Obama success story.  So of course, there was anticipation before the speech.

But something surprised me.  The degree of genuine interest in this inauguration speech in my daughters high school class.   It is always worth noting any national trends in 17-20 year olds.  And for my daughter’s class, it will be interesting to see where this inaugural speech pops up in this year’s French baccalaureate exam for English language.

More on Cultural Perceptions:

More On These Get International Clients Business Guides:

Get the latest articles delivered to your email inbox and get a FREE Checklist to Stop Turning Away International Clients!
Name
Email
"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"

-- Chris Garrett, co-author of the "Problogger" book
  • http://getinternationalclients.com/how-was-your-week-4-in-2009/ How Was Your Week 4 In 2009? : Get International Clients

    [...] International Perceptions Of Obama’s Inauguration News Coverage [...]

  • http://cindyking.biz/twestival-in-paris/ Twestival In Paris

    [...] more Cross-Cultural Glimpses Of Society: – International Perceptions Of Obama’s Inauguration News Coverage – 92 Ways To Say Happy New Year – Christmas Buffling In Britain – The Buffling Phrases Britain [...]

  • http://cindyking.biz/twestival-2009-across-the-globe/ Twestival 2009 Across The Globe

    [...] more Cross-Cultural Glimpses Of Society: – Card Giving In Different Cultures – International Perceptions Of Obama’s Inauguration News Coverage – 92 Ways To Say Happy New Year – Christmas Buffling In Britain – The Buffling Phrases Britain [...]

  • http://cindyking.biz/cultural-perceptions-political-correctness-the-new-racism/ Cultural Perceptions, Political Correctness & The New Racism

    [...] Glimpses Of Society: – Twestival 2009 Across The Globe – Card Giving In Different Cultures – International Perceptions Of Obama’s Inauguration News Coverage – 92 Ways To Say Happy New Year – Christmas Buffling In Britain – The Buffling Phrases Britain [...]

  • http://cindyking.biz/cultural-perception-of-the-use-of-information/ Cultural Perception Of The Use Of Information

    [...] International Perceptions Of Obama’s Inauguration News Coverage [...]

  • http://cindyking.biz/one-eye-gives-vision-two-eyes-give-perspective/ One Eye Gives Vision, Two Eyes Give Perspective

    [...] International Perceptions Of Obama’s Inauguration News Coverage [...]

  • http://cindyking.biz/clarity-in-cross-cultural-communication-tip-30/ Clarity In Cross-Cultural Communication – Tip 30

    [...] International Perceptions Of Obama’s Inauguration News Coverage [...]

  • http://cindyking.biz/when-women-create-havoc-in-cultural-perceptions/ Non-Verbal Cross-Cultural Communication Challenges For Women And Different Cultural Perceptions

    [...] International Perceptions Of Obama’s Inauguration News Coverage [...]

Previous post:

Next post: