Marketers know how much work is involved behind effective marketing. Now imagine what’s involved when you tackle international marketing!
Sometimes it’s the simplest things that create barriers with your international clients.
One of the first things you’ve got to do is get your communication right so the people you want to connect with can understand you! But there are many other additional challenges when marketing to international audiences.
And no matter how much time and money businesses invest in market research prior to entering a new market, they almost always have to revise their initial marketing plans.
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Today marketers are lucky.
You can use the web to do international market research. You can become familiar with how your international clients talk. And it’s much easier to find out what interests them and how they are different to the people in your current markets.
But you need to start by asking the right questions.