International Marketing

International Marketing Review #69

by on 19 September, 2009

International Marketing Review – International Garden Festivals

MRlogo International Marketing Review #69

Summer officially ends in a few day… before the garden loses all traces of the warm season, here is a look at a few different garden festivals around the world.

EPCOT flower and garden festival. The Flower and Garden Festival held every year at Epcot Center in Disney World. This year’s event was by far the best ever. There were amazing topiaries everywhere in the park, all of them made exclusively from plants and flowers. Disney presents gardens that represent typical gardens from many countries. Disney has many displays of ‘green gardening’ with great ideas for environmentally friendly gardeners.

Singapore Garden Festival. The only show in the world to gather the world’s top award-winning garden and floral designers under one roof. The Singapore Garden Festival 2010 will showcase the talents of the world’s gardening luminaries. This “must-see” event in the international horticultural calendar will dazzle with its wide array of displays, events and activities.

Inspiring in Spring – The Dandenongs’ Garden Festival. The annual ‘Inspiring in Spring’ – The Dandenongs’ Garden Festival will delight the garden lovers of Melbourne and Australia. The festival will include:

  • The National Rhododendron Gardens Spring Floral Festival
  • The Azalea Show
  • Hanami Cherry Blossom Festival
  • Tesselaar Tulip Festival
  • Ferny Creek Horticultural Society Flower Display
  • Wandin Field Days

The Garden Zadar had already established itself as one of the best loved and most musically adventurous additions to Croatians nightlife and culture by 2005. So much so that the owners of the Pinija Hotel in the nearby village of Petrcane approached us about taking on an event space which had been dormant for some years. The 900 year old village of Petrcane is almost as much a part of the festival as the site itself. Most of the festival goers from the UK and Ireland/Europe stayed in the village and fell in love with this enchanting place, with lovely seafood restaurants and friendly cafes it adds to the festival experience enormously and is just a couple of minutes walk around the bay.

Classical Chinese garden, are a special aspect in traditional Chinese culture and art. A garden is purported to meet man’s demand for relaxation and lodging. A Chinese garden mixes man-made landscape with natural scenery, architecture, painting, literature, calligraphy, and horticulture. The classical Chinese garden originated in the Shang and Zhou dynasties, when monarchs began to build parks for their own leisure and pleasure. The construction of gardens became something of a fashion during the Spring and Autumn and Warring States periods, and by the Qin and Han dynasties the Chinese had already learned how to imitate nature in their gardens, and private gardens had appeared. During the Wei, Jin, and South and North dynasties, private gardens came in vogue as the rich and powerful sought to express their sentiment in landscaping.

French Garden: Style and Design. A French garden, like all things French, can take one’s breath away by its sheer beauty and exquisiteness. Creating a garden is like creating a piece of art. French gardens are highly organized and formal and are defined by classic geometrical shapes, borrowed from Roman architecture. Traditional French garden style was developed between the 17th and 18th centuries. The gardens were created as extensions to the chateaux they surrounded and as a means of exhibiting wealth, power and royalty. The range and enormity of the elements of the garden such as orangerie, fountains, menagerie, sculptures and aviaries reflected the riches of the owners of the chateaux.

Seeds Of Diversity is Canada’s Heritage Seed Program for gardeners. This is the source for information about heritage seeds, seed saving, plant diversity, garden history and your own garden heritage. Seeds of Diversity is a Canadian charitable organization dedicated to the conservation, documentation and use of public-domain non-hybrid plants of Canadian significance.  There are 1400 farmer, teacher, scientist, agricultural historian, researcher and seed vendor members. They grow, propagate and distribute over 1900 varieties of vegetables, fruit, grains, flowers and herbs. Seeds of Diversity is a living gene bank. What have these inspired in you? I would love to hear your comments.

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