International Marketing Review -Trust
This week was the beginning of my favorite Cross-Cultural Communication Challenge. Every day this month, there will be a cross-cultural communication tip to build trust.
Trust = Firm reliance on the integrity, ability, or character of a person or thing.
Trust is an important necessity of life. There is a lot of information on trust available online. This week’s Marketing Review has a few very interesting articles.
What does the word “Trust” inspire to you? We all have so many different viewpoints on such a vast topic. It would be great to hear yours in the comments below.
John T. Landry presents Business Trust? Still Booming posted at Harvard Business Review saying “There’s a lot of handwringing in business nowadays about the loss of trust–HBR’s June issue features a spotlight on trust. And the news is filled with stories of consumers suspecting the safety and quality of products, manufacturers doubting the reliability of overseas suppliers, and investors wondering if executives are skimming profits through complicated compensation schemes. Meanwhile it’s hard for employees to trust bosses when companies are under enormous pressure to cut costs. I’ve heard colleagues wonder if “trust is at an all-time low.” So it’s a good time now to reflect on one of the great achievements of the 20th century: the enormous increase in business trust overall.”
Chris Brogan @chrisbrogan presents Rules of the Pool posted at Chris Brogan saying “What we call social media has no clear set of rules of the pool. When we see new people do it poorly, we roll our eyes, we sharpen our blog posts, we tweet them into submission. But why? How can we expect people to simply “get it” when we don’t even agree internally.”
Mark Mcdonald @markpmcdonald presents Trust in business running out — McKinsey Top 10 Trends and what they mean for IT posted at Gartner Blog Network saying “Trust shapes every relationship. It is the foundation of commerce. Eroding trust levels raises the cost of doing business. McKinsey points out that trust increases transaction costs, lower brand values, greater difficulty attracting customers and retaining talent. Internally, McKinsey points out the corrosive effects of a low trust environment on governance and compliance issues.”
Johnny B. Truant @johnnybtruant presents How to Boost your Business by Developing Bulletproof Trust posted at ProBlogger saying “Why, in a realm where Verisign has to vouch for the security of a website, will customers pay some merchants in full, in advance, without question? Why are some people trusted while others are not? If a man can pose as a woman online, if an adult can pose as a child, if a scam artist can pose as a legit businessperson — then what does it take to make customers feel that a person is true to his or her word?”
Steve Watkins TWITTER presents Earn Trust to Fuel Liftoff posted at investors.com saying “Trust plays a huge role in creating successful teams. Here are ways to win with it”
Tom Krazit presentsAmazon apologizes for deleting Kindle e-books posted at cnet saying “In July, Amazon received a torrent of criticism–not to mention a lawsuit–over its decision to delete copies of “1984″ and “Animal Farm” from Kindles after it discovered that certain versions of those e-books were added to the Kindle library by an unauthorized publisher. However, the move to erase lawfully purchased copies of books written about the overreaching hand of a central authoritarian government struck some as funny, and others as outrageous.
“This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our ‘solution’ to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission,” Bezos wrote.”
What have these inspired in you? I would love to hear your comments.
More International Marketing Reviews:
- #66 – Getting In Touch With Ramadan
- #65 -Keeping In Touch With Your International Clients
- #64 – White Papers
- #63 -Videos Describing Cross Cultural Differences
- #62 – Concept Cars From Different Countries
- #61 – Passport Problems
- #60 -Marketing To Social Media
- #59 – Cultural Faux Pas
- #58 – Disproving Cultural Generalizations
- #57 – A Different Night Out
- #56 – Culture Shock
- #55 – World Maps
- #54 – Interracial Relationships
- #53 – Multi-cultural Cities
- #52 – International Social Networking
- #51 – Mothers Day 2009
- #50 – Cross-Cultural Management
- #49 – Holidays Around The World In May 2009
- #48 – Earth Day 2009
- #47 – Easter 2009
- #46 – G20
- #45 – UN-Earth Hour Events On Earth Day
- #44 – World Water Day
- #43 – Flat Stanley travels the world
- #42 – English Tweeting Women to follow from Europe
- #41 – English Tweeting Women to follow from Europe
- #40 – Intercultural Encounters
- #39 – International Valentines Day 2009
- #38 – The White Paper Summit 2009
- #37 – Social Media Changes and President Obama
- #36 – Social Media and the President
- #35 – Globalization and the Global Economy
- #34 – Cross-Cultural Encounters
- #33 – Cultural & International Links
- #32 – 2009 Predictions
- #31 – Christmas Meals Around The World
- #30 – Christmas Trees Around The World
- #29 – Santa Claus In Different Cultures
- #28 – International Christmas Shopping
- #27 – On Multicultural Matters
- #26 – On International Sales
- #25 – On Cross-Cultural Communication
- #24 – On Translations
- #23 – On Email Marketing
- #19 – International Business
Here is a complete list of International Marketing Reviews Technorati tags:
the international marketing review, blog carnival, international sales best practice.
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