International Marketing

International Marketing Review #63

by on 8 August, 2009

International Marketing Review – Videos Describing Cross Cultural Differences

MRlogo International Marketing Review #63

This Marketing Review is a series of videos. Each shows a different aspect of the differences in cultures and some hints on how to deal with situations.

Watch each video carefully and you will learn something about the culture being discussed.

Watch all the videos and you may start to see the pattern, the differences that exist between different cultures iften can not be simplified to one thing.

I did enjoy these and hope you do to.

Business Cross-Cultural Conflict: Nigeria & Romania

This video shows how a business deal between Nigerians and Romanians could go wrong if cultural differences are not taken into consideration.
 International Marketing Review #63

Cross cultural considerations for business with Arabs

Describes some of the matters a Western business person should address when considering the Arab world generally and the Gulf States in particular. Deals with the Sudanese Sharia court and the Teddy Bear.
 International Marketing Review #63

Cross-cultural negotiations: Avoiding the pitfalls

When entering into negotiations, we should always take into account cultural factors such as the educational or religious background of the person sitting across the table, but, says INSEAD professor Horacio Falcao, many people both underestimate and overestimate the cross-cultural aspects.
 International Marketing Review #63

Challenges of managing cultural differences

IESE professor Yih-teen Lee identifies the key cultural competences of managing people in cross-cultural contexts and analyzes how Confucian philosophy has molded interpersonal relationships and how these are developed in the context of Chinese companies, particularly Taiwanese ones.
 International Marketing Review #63

Asian Business Culture – Etiquette and Politeness

Westerners have little problem saying no. Saying and hearing no is part of our lives, disagreement is a part of every collaboration, discussion and negotiation. The Western rule is, state your opinion clearly, even if you disagree (especially if you disagree actually).
Chinese say no, certainly, but try to say it without actually saying the word no. Open disagreement should be avoided. The Chinese rule is try to communicate negatives (like no) in an indirect way.
 International Marketing Review #63
What have these videos inspired in you? What cultural have you heard of, or seen? I would love to hear your comments.

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the international marketing review, , international sales best practice.

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"Cindy is a real authority on all things international marketing.
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