International Marketing Review #48

International Marketing Review – Earth Day 2009

Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, proposed the first nationwide environmental protest “to shake up the political establishment and force this issue onto the national agenda.”

On April 22, 1970 twenty million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment. Denis Hayes, the national coordinator, and his youthful staff organized massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.

You can also watch the Learn about Earth Day video on YouTube.

Click here for a list of previous International Marketing Reviews

Welcome to the 18 April 2009 International Marketing Review.

CNN presents Earth Day 2009: Sowing seeds for a Green Generation in Asia saying “Now in its 39th year, Earth Day 2009 will be marked on April 22 with the launch of the “Green Generation” campaign. It’s an ambitious two-year plan that Earth Day’s organizers hope will motivate people across the world to reverse environmental decline through a renewed focus on grassroots actions.”

Green issues are becoming ever more urgent and real in today’s world. Everybody is looking at each other (governments, companies and brands included) to see what can be done to preserve the planet for the future. British Gas, the UK’s largest energy company, are very aware of their responsibility to help create an energy efficient Britain. And that’s the idea behind Generation Green. Generation Green was launched in May 2008. Its aim is to bring together schools, children, their family and friends to create a greener future.

Over on Ning we have Earth Day Be part of the global Earth Day Network Earth Day Network’s Partner Pages are a place where we hope everyone will feel welcome to strategize together around their plans for Earth Day in a friendly atmosphere of support, discussion, and debate. Any commercial use of this site is explicitly forbidden. That includes, but is not limited to, promoting items for sale for a profit or linking to web pages where items are sold.

Earth Day 2009 is present by Greg Chapman at Inside NGC Blog saying “On Wednesday April 22 National Geographic will join the rest of the world to celebrate Earth Day. It is a time of year the the voice of the environmentally conscious is at its loudest. Its a time to a talk about the state of the planet, energy innovation and what all of us in the mainstream can do to help curb climate change.”

Project Green Jungle @TwearthDay presents Project Green Jungle’s Earth Day Events.  The name is derived from the combination of TWitter and Earth Day. Project Green jungle is utilizing this technology to update this website in real time from the Jungles of Costa Rica for Earth Day.  We will be updating this site with water quality tests conducted on the Sixaola River, as well as during a species account and biodiversity survey of Hitoy Cerere Biological Reserve.  In fact, we wil be updating this site from Costa Rica for six days!

ViverECOlogicO presents Il menu dell’Earth Day 2009 posted at Viver ECOlogicO saying “Viver ECOlogicO ha selezionato per voi gli eventi e le iniziative più interessanti e rilevanti che si svolgeranno il prossimo 22 aprile in occasione dell’Earth Day, la festa in onore del nostro Pianeta nata per sensibilizzare e informare sulle più importanti tematiche e problematiche ambientali. Forse queste feste mondiali per gli scettici non rappresenteranno un cambiamento, ma certamente sono un modo per dar voce e lanciare l’allarme sulla situazione globale. Oltre al concertone romano, ecco alcune delle numerose iniziative dell’Earth Day 2009 da non perdere:a”

SnarkRemarks @SnarkRemarks presents Earth Day 2009 Matters. Here’s Why posted at Snark Remarks saying “Earth Day began in 1970 when 20 million people across America peacefully demonstrated to save the environment by ending pollution and the wanton destruction of species and ecosystems. Legislators got the message. Several pieces of landmark legislation to clean up toxic waste, alleviate air pollution, and clean up rivers and streams directly resulted from that Earth Day demonstration. Naturally the big polluters and despoilers immediately started to fight back.”

Joe Simonetta @joesimonetta presents The Meaning of Earth Day: Beyond Short Term Survival posted at sevenwords saying “When I was a graduate student at Harvard University, I was very active in the Harvard Environmental Network (H.E.N.). I suggested, in 1992, that we organize an environmental seminar with a different angle. Instead of addressing multiple and growing environmental problems, we put on a seminar to address why we cause all this damage. We brought in some prominent scholars and hosted a successful event.”

Melissa @MissWall presents Earth Day 2009 posted at mizfitonline saying “In honor of Earth Day tomorrow I wanted to brainstorm a little. Both green & non. Me? I’ll handle the non. I figured Id start a list of ways to save money (some of which are almost green!)  in this less than certain economy & you could chime in with your saving-ideas or toss some green thoughts our way instead.”

More International Marketing Reviews

• #48 – Earth Day 2009
  
• #47 – Easter 2009
• #46 – G20
• #45 – UN-Earth Hour Events On Earth Day
• #44 – World Water Day
• #43 – Flat Stanley travels the world
• #42 – English Tweeting Women to follow from Europe
• #41 – English Tweeting Women to follow from Europe
• #40 – Intercultural Encounters
• #39 – International Valentines Day 2009
• #38 – The White Paper Summit 2009
• #37 – Social Media Changes and President Obama
• #36 – Social Media and the President
• #35 – Globalization and the Global Economy
• #34 – Cross-Cultural Encounters
• #33 – Cultural & International Links
• #32 – 2009 Predictions
• #31 – Christmas Meals Around The World
• #30 – Christmas Trees Around The World
• #29 – Santa Claus In Different Cultures
• #28 – International Christmas Shopping
• #27 – On Multicultural Matters
• #26 – On International Sales
• #25 – On Cross-Cultural Communication
• #24 – On Translations
• #23 – On Email Marketing
• #19 – International Business

Here is a complete list of International Marketing Reviews

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