International Marketing Review -
On Multicultural Matters
Click here for a list of previous International Marketing Reviews
Here is a list of links to other interesting articles elsewhere on the web
Welcome to the 22 November 2008 edition of the International Marketing Review.
Biscuet presents Adjustment posted at Biscuet.com Theme (Not so) Fresh –> saying “I think there are about four basic steps to adjusting to a new culture. Read over these and then check out the questions at the end.”
smallbizbee presents Small Business Communication: Multicultural (Global) Conversations posted at smallbizbee saying “Communication is the interpersonal process that you and I do everyday to transmit and understand information. Symbols, signs, and conversational rules that we automatically see as “common” within our own culture can hamper or enhance the effectiveness of communication with people from another culture who are not familiar with Western styles of conversation, or us of theirs.”
Karlene Lukovitz presents Obstacles To Effective Multicultural Marketing Persist posted at MediaPost Publications saying “While multicultural marketing (MCM) is more important and widespread than ever, the effectiveness of such efforts continues to be hampered by inadequacies in several areas: budgets, internal and top-management support, best practices and metrics, according to a new study from the Association of National Advertisers (ANA).”
Act!vated Storytellers presents Multicultural Folktale Theatre posted at Act!vated Storytellers saying “What? Entertaining theatrical productions, based on multicultural folk tales and classical literature.
Where? The shows are presented at school assemblies and family nights, library reading programs and virtually any other place that wishes to provide educational entertainment for children and their families nationwide.”
Kathi Sharpe presents Gang & Multicultural Outreach posted at I am Healed saying “we want to do outreach and have a positive impact on the community. We want to get kids out of gangs, increase the standard of living, decrease crime, and most of all get people saved and on fire for the Lord.”
The Association of National Advertisers presents ANA Announces 2008 Multicultural Excellence Award Winners posted at ANA saying ” The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008. Winners were named in six categories. This year, the ANA created a new category for strong work across all ethnic segments in Digital Media.”
Laurel Delaney presents Big Emerging Markets Matter posted at The Global Small Business Blog
saying “While en route to the World Entrepreneurship Forum in Evian, France, I read about eight different newspapers on the plane. One, the Financial Times, published a great article on Disney on how the studio is finding success in specifically targeting new markets.”
Deanna Shoss presents The World is Connected Whether You Study Cultures or Not posted at Ethnic Events saying “It would seem impossible for anyone to deny the close, interconnectedness of all peoples around the globe, given the immediate domino effect of crashing economies around the world that continues, following the initial crises in the US. For me, it was Iceland going bankrupt just three days into the crisis that hit this message home. Iceland? ”
Fred Stopsky presents Canada Agrees Yanks Do Speak English posted at The Impudent Observer saying “The Canadian government has agreed to drop its three hour test on English for new immigrants in light of the reaction it elicited from Americans. The language test was designed by British language experts and included a British interpretation as to what is proper or improper English.”
Steven Engelfried presents My Multicultural Extra posted at ALSC Blog saying ” I’m learning a lot: everything from countless and varied definitions of what multicultural literature is to the crucial differences between “literary reading” and “multicultural reading.” So far I seem to be coming up with more questions than answers, but I’m okay with that. If teaching a class meant you had to know all the answers, I would be in big trouble.”
Patrick Byers presents Everything I know I learned from a marketing intern posted at The Responsible Marketing Blog saying “I was reminded just how important our interns are to us last week, when Dinara Abilova, a University of Washington marketing major, really plused our weekly Huddle.
First, she did a presentation called “Lost in translation” where she shared a list of brands that botched it when they moved into a foreign market. Multicultural marketing and marketing localization are immensely important, but an abundance of care is needed if you are going to take the leap into a new culture.”
Loida Garcia-Febo presents Access to information and the power to transform communities posted at Information New Wave saying “Information New Wave is about a librarian and her views on the profession, access to information, and life.”
Murray A. Mann & Rose Mary Bombela-Tobias presents Twelve Characteristics of Multicultural Career Success posted at Career Management Alliance Blog saying “In the course of writing our books and columns, we have interviewed multicultural professionals from all walks of life and asked for opinions on a variety of topics, including the characteristics needed for success. We compiled their answers, added our own experiences, and identified twelve factors for a successful career — a career that positively coexists with a fulfilled life, uses your talents and skills to their full potential, and maximizes your opportunities and growth.”
Ziva presents Multicultural Cemetery posted at Babalu Blog saying “To be French today means to be not only ethnic French, but Italian, Vietnamese, Chinese, Jew, Arab and even Spanish (Francois Mitterrand)”
Célina presents A Word from the Boss: Multicultural Management Challenges posted at BuzzParadise saying “Thanks to globalization and the rise of the Internet, accepting and dealing with cultural diversity are two things that seem to be taken for granted. It’s actually pretty incredible that nowadays you can communicate with people from different places almost instantly.”
That concludes this edition of The International Marketing Review. If you have a post that you would like included in a future review, email me the link and if appropriate, I will try to include it.
Some previous issues of the International Marketing Review:
- #28 - International Christmas Shopping
- #27 - On Multicultural Matters
- #26 - On International Sales
- #25 - On Cross-Cultural Communication
- #24 - On Translations
- #23 - On Email Marketing
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Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development.
Learn how you can get more international sales |
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