International Marketing Review #26

International Marketing Review -
On International Sales

Click here for a list of previous International Marketing Reviews

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the 15 November 2008 edition of the International Marketing Review.

Vincent Daniels presents Selling South of the Border posted at Thunderbird School of Global Management saying “Like many norteamericanos, I assumed that this was Latin America; that everyone South of the Border ate tacos and burritos and loved Mariachi music. I was in for another major awakening… I had been selling in Latin America for more than 20 years and had subsidiaries in four South American countries, I had a better appreciation for the great diversity that exists South of the Border.”

Alan Cowell presents Ivory For Sale, Legally (and Controversially) posted at The Lede saying “It is a question never easily resolved: Can the trade in ivory ever be conducted in a way that protects elephants from poachers? Or is it simply too naïve to assume that poachers will not always find a conduit — legal or illegal — to market their wares?”

Optimum7 presents The International Internet Marketing Scene from My Experience posted at  Search Engine Marketing Blog. saying “I was recently doing a world wide internet marketing campaign for a client who wanted to invest different amounts depending on continents. It was a great exercise for me to flex my international arm again, and boy was I in for a surprise.”

Mitsi Ito presents Global Sales Readiness posted at Sales Sourcebook saying “The EU currently consists of 25 member states, all with their own cultures and languages.  A range of business cultures, governmental requirements, and economic performances can make starting a business in EU countries tricky.  The Lisbon Strategy aims to regularize government requirements and economic practices and convert Europe into the largest knowledge-based economy worldwide by the year 2010.”

Kim Greenblatt presents International Sales posted at profitable saying “I get emails with questions about how to get more international sales whether it is actually selling something, offering services or even getting somebody from another country to click through to their website. The bottom line is are you selling a good product at a good price.”

Majon International presents International Marketing: Online Communication and Translation posted at Majon International saying “Every business owner knows that, to survive in the modern market, you must not only transact with international markets, but you must also learn to communicate with them. An international marketing plan that incorporates clear and frequent communication strategies will help you do this.”

Tom presents The 3 Differences in Your International Marketing Plan posted at Search Engine Marketing saying “Do you already have a marketing plan for your domestic business? Do you need an international marketing plan too? Of course you can guess that these 2 marketing plans will not be the same. There are 3 differences you need to incorporate into your international marketing plan.”

That concludes this edition of The International Marketing Review. If you have a post that you would like included in a future review, email me the link and if appropriate, I will try to include it.

Some previous issues of the International Marketing Review:

• #28 - International Christmas Shopping
• #27 - On Multicultural Matters
• #26 - On International Sales
• #25 - On Cross-Cultural Communication
• #24 - On Translations
• #23 - On Email Marketing

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Learn how you can get more international sales