International Links: Week 10 2010

International Links

In the past, I’ve shared the links found during my industry monitoring activities in weekly posts here. These links came from the tweets I shared during the previous week. But over the last few months I’ve revised my social media marketing plan and I’m doing things a bit differently.

In the process I’ve created a few extra Facebook Business Pages and I’ve now finally integrated my Facebook marketing within my social media marketing plan. This has changed how I create these weekly posts. Here’s how you can now get the fun, interesting and useful cross-cultural and international links I find each week:

• Become a fan of the Facebook Business Pages that interest you most, to get them on a daily basis
• Come back here every Sunday, to get the weekly re-cap

Here are the international and cross-cultural links for this week.

Cross-Cultural Topics

• 65,000 Year Old Language Goes Extinct As Boa Sr Dies - A tribal language thought to have existed for 65,000 years has disappeared forever in India’s Andaman Islands, taken to the grave with its last speaker.
• Mint Map: World Currencies in the Recession – This map by Mint.com is a bit old, but it’s still interesting to look at. How has the recession impacted your International Marketing?
• Colour Changing Card Trick YouTube video - This is a fun demonstration about why we need to be aware of our perceptions and the role they play in understanding things.
• Music and Life YouTube video – This is a good demonstration of how the culture we grow up in impacts our lives… and how there are other ways to look at things.

Facebook Business Page on Cross-Cultural Communication:

International Business

• In Italian Google Case, American and European Ideas of Privacy Collide – European rights of privacy versus American freedom of expression. This is an interesting read to underrstand the complexities of international business
• German Skill in Exporting Puts Pressure on E.U. Neighbors - Here’s an interesting big picture look at one of Germany’s miniature multinational companies. Just out of curiosity, how many “miniature multinational companies” do you know of? Where are they located?
• Google Gets EU’s Attention Again for Street View Images - It’s always fun to take the time to really listen to the differences of opinions in International Business. Cultural differences are easy to see in this International Social Media example. What do you think? Is the EU over protective or not?
• China Says Google as Vital as Electricity…This Just In, Google Becomes Electric Utility - It’s funny how International Business can take unexpected turns. Andy Beal’s update is a good read.
• Reflections: Social Media and NGO/CSR Workshop in India - Beth Kanter shares some great tips about adapting your presentations for different cultures

Facebook Business Page on International Business:

International Marketing

• And the Winner for Most Important Social Media Channel is … - HubSpot’s 2010 State of Inbound Marketing clearly shows that more businesses are using blogs in their marketing strategy. Inbound marketing helps save money to cut down the cost of leads. For International Business this can also be true. Does anyone have any examples to share?
• The Webinar Blog: Dont Give Green Hats In China - I’ve heard of a story about a company giving green hats in China. Ken Molay also shares his experience giving webinars to a Japanese audience. What cultural differences do you think it’s important to note for successful webinars?
• Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch. – A great read on Wharton
• Junta42 Content Marketing blog: Content Marketing in Slovenia - There’s a video in this article explaining why content marketing is relevant in Slovenia.
• Marketing In India: Do Celebrities Really Matter? - The parallel Rohit Bhargava makes between celebrity marketing in the US and in India is interesting. Do you think this trend in celebrity marketing is on the rise in other countries too?

Facebook Business Page on International Marketing:

International Sales

• The Challenge: Traversing the Cloud of Sales 2.0 - What’s sales 2.0? Paul Simon raises some thought-provoking questions. And of course, I wonder how sales 2.0 will impact international sales practices.
• How To Navigate Different Perspectives To Close International Sales - Here’s my article on International Sales on SalesBloggers.com It’s fascinating to look at how different perspectives impact sales.
• How to sell wine to China - Great story on how to create viable brands for Chinese buyers by supplying “a product-range that is custom-designed to attract positive attention and increasing sales in China specifically.”
• International Salespeople Always Stay Connected - When your sales depend on many months of prior ground work you don’t ever want to stop nurturing your sales. How long do you need to cultivate your sales before they come through?
• International Sales Compensation For New Market Entry - Are international sales professionals always compensated for all of the different hats they wear? Have a read and tell me what do you think?

Facebook Business Page on International Sales:

International Social Media

• Africa’s Quiet Mobile Revolution - Another great read by Steve Finikiotis on the emerging markets in Africa. Are you also monitoring how mobile technology is shaping business?
• Web Entrepreneurship: Does the City You Live in Matter? - This is an interesting question raised on Mashable. I’d like to add that different cultures react very differently to the notion of privacy & truth in disclosing location. This could impact popularity of some tools and I’m sure it’s only a question of time before some people will figure out…
• Internet Marketing Advice for Beginners – Here’s a good read by Tamar Weinberg author of The New Community Rules: Marketing On The Social Web. Do you think there’s lots of snake oil out there for International Social Media too? This article inspired me to write about my International Web Marketing Specialties.
• The State of the Twittersphere 2010 - Another great article by Brian Solis on Twitter with some international stats. I’m looking forward to the next time he runs stats to see what’s happened since the sharp decline in growth rate. Is Twitter helping your business?
• Time Spent on Social Networks up 82% Around the World - The stats and charts in this article by Brian Solis are worth looking at. Countries which average over 6 hours per person on social media are: US, UK, Australia …& Italy. Surprised?

Facebook Business Page on International Social Media:

Now It’s Your Turn

• What about you? Did you find any interesting links recently?
• What do these international and cross-cultural links inspire for you?
• Which international link is your favorite?

Tagged as: cindy king, cindy king on facebook, cross cultural marketing, culture links, culture resources, ethnic marketing, global business, International Business, international business ideas, International Content Marketing, international links, International Marketing, international networking, international resources, International Sales, International Social Media, multicultural marketing, resources, social media, web links