Effective international marketing involves segmentation. You need to create country-specific messages to get more international sales.
And this can be a huge task for small businesses. But there is one avenue where country-specific marketing would actually be quite easy to set up. And this is with:
- Email Marketing
International web businesses should seize this opportunity. According to Marketing Sherpa, not many people are actually doing any international email marketing. An opportunity is there.
An Opportunity To Seize
Here are some of the reasons why you should start international email marketing today:
- North American companies have the upper hand for international sales, their dollar and their wares are now very cheap to customers in other countries… and this trend appears to be here for a while.
- Many companies continue to increase the number of international prospects to their mailing lists.
- An international client base can help businesses through rough local economies.
These benefits should put international email marketing on your priority list.
There are challenges in international email marketing. But the opportunities are also big for those who jump in now. Strategic email marketing can make the difference in a bad economy.
The Timing Is Right
There have already been several web marketing tactics that have gone through various stages of market maturity. It has always been easier to jump in early before markets get tired of a specific marketing technique. And it should not be any different with international email marketing.
The country-specific segmentation is relatively easy to implement in email marketing. This makes it a great marketing tool for a broad international audience.
With email marketing it is also easy to tweak your country-specific communication. You can use split-testing to find out what works where.
And the end result is that you will increase your country-specific market intelligence first hand through email marketing.
Remember, many companies now test their direct marketing campaigns online first. It’s faster and cheaper than with traditional direct mail. And they are doing it to test and find their best campaigns. An international email campaign can prove a valuable source of information on your foreign markets.
Why not use international email marketing to test your international markets and gain a competitive edge?
More On International Web Marketing
- Your International Marketing Choice
- International SEO For Quick Results
- Ways To Enter International Marketing
- How Too Many Contributions Spoil International Communications
- My Own Case Study – Small Business Flexibility In An Online World
- What Is Your Definition Of International Web Marketing
- Translation Agencies’ Narrow Vision
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-- Chris Garrett, co-author of the "Problogger" book
