Information Products Can Save Your Business In A Slow Economy

By Cindy King · 16 Comments

Information Products To Open International Markets

I just finished listening to Connie Ragen Green interview Kathleen Gage on re-purposing information products. You can listen to the recording here.

Kathleen Gage has been creating information products for over 20 years, but what I found interesting was her story of how her company survived the economic crash in the aftermath of September 11th. Kathleen had a few information products at the time, but had not really re-purposed them.

When she was facing the prospect of bankruptcy in the tough downturn economy, she decided to invest a little bit of time and a little money in re-purposing an information she had. This is what saved her company, and lead her to re-purpose more information products.

Here is her advice on using information products to get your company through a touch economy:
Create an information product funnel at a price that will:

Give free information for people who don’t have the money at that moment
Be at a price serious prospects will pay.

Create high value products at a reasonable price.
You need to take calculated risks to get you through to the next level.

you might need to invest a little money in delivering a high value product

Treat information products like a business

Information products do provide passive income, but you do need to work at it.

Do the leg work

You will need to market your information products.
If you stop the marketing, the revenues in “passive” income will stop.

There are two elements involved:
Writing the information product
Marketing to get sales for the information product

The other bit of information that I found interesting, was that in Kathleen’s experience:

ANY company with a product or service can create an information product.

This is also my belief. In fact it really is a question of knowing your target market and a little bit of creative thinking. I can always come up with an idea for an information product for a specific target audience that ties in with the companies current product or service line.

Developing international sales through information products is a low-risk, low-cost way for companies to get the foreign market knowledge needed for a more aggressive international expansion strategy.

Comments

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