International Business

Information Products Can Save Your Business In A Slow Economy

by on 14 March, 2008

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Information Products To Open International Markets

iconcatib Information Products Can Save Your Business In A Slow EconomyI just finished listening to Connie Ragen Green interview Kathleen Gage on re-purposing information products. You can listen to the recording here.

Kathleen Gage has been creating information products for over 20 years, but what I found interesting was her story of how her company survived the economic crash in the aftermath of September 11th. Kathleen had a few information products at the time, but had not really re-purposed them.

When she was facing the prospect of bankruptcy in the tough downturn economy, she decided to invest a little bit of time and a little money in re-purposing an information she had. This is what saved her company, and lead her to re-purpose more information products.


Here is her advice on using information products to get your company through a touch economy:
check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyCreate an information product funnel at a price that will:

  • Give free information for people who don’t have the money at that moment
  • Be at a price serious prospects will pay.

check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyCreate high value products at a reasonable price.
check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyYou need to take calculated risks to get you through to the next level.

  • you might need to invest a little money in delivering a high value product

check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyTreat information products like a business

  • Information products do provide passive income, but you do need to work at it.

check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyDo the leg work

  • You will need to market your information products.
  • If you stop the marketing, the revenues in “passive” income will stop.



There are two elements involved:
arrow 11 cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyWriting the information product
arrow 11 cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyMarketing to get sales for the information product


The other bit of information that I found interesting, was that in Kathleen’s experience:

ANY company with a product or service can create an information product.

underline 1 cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow Economy

This is also my belief. In fact it really is a question of knowing your target market and a little bit of creative thinking. I can always come up with an idea for an information product for a specific target audience that ties in with the companies current product or service line.


Developing international sales through information products is a low-risk, low-cost way for companies to get the foreign market knowledge needed for a more aggressive international expansion strategy.

More On Information Products To Open International Markets:

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Tagged as: international content creation, re-purposing content

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"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
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