Information Products Can Save Your Business In A Slow Economy

Information Products To Open International Markets

I just finished listening to Connie Ragen Green interview Kathleen Gage on re-purposing information products. You can listen to the recording here.

Kathleen Gage has been creating information products for over 20 years, but what I found interesting was her story of how her company survived the economic crash in the aftermath of September 11th. Kathleen had a few information products at the time, but had not really re-purposed them.

When she was facing the prospect of bankruptcy in the tough downturn economy, she decided to invest a little bit of time and a little money in re-purposing an information she had. This is what saved her company, and lead her to re-purpose more information products.


Here is her advice on using information products to get your company through a touch economy:
check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyCreate an information product funnel at a price that will:

  • Give free information for people who don’t have the money at that moment
  • Be at a price serious prospects will pay.

check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyCreate high value products at a reasonable price.
check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyYou need to take calculated risks to get you through to the next level.

  • you might need to invest a little money in delivering a high value product

check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyTreat information products like a business

  • Information products do provide passive income, but you do need to work at it.

check mark cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyDo the leg work

  • You will need to market your information products.
  • If you stop the marketing, the revenues in “passive” income will stop.



There are two elements involved:
arrow 11 cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyWriting the information product
arrow 11 cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow EconomyMarketing to get sales for the information product


The other bit of information that I found interesting, was that in Kathleen’s experience:

ANY company with a product or service can create an information product.

underline 1 cindy king captivate elusive international clients Information Products Can Save Your Business In A Slow Economy

This is also my belief. In fact it really is a question of knowing your target market and a little bit of creative thinking. I can always come up with an idea for an information product for a specific target audience that ties in with the companies current product or service line.


Developing international sales through information products is a low-risk, low-cost way for companies to get the foreign market knowledge needed for a more aggressive international expansion strategy.

Brush up your international skills…
Read more on Information Products To Open International Markets:

Use these skills in your international strategies on the…
Get International Clients International Sales Road Map:

Discover Your International Business

Step 1 – Discover Your International Business

Discover…
Your current business
Your international business options

Plan Your International Sales Road Map

Step 2 – Plan Your International Sales Road Map

Plan…
Your international approach
Your communication platforms

International Market Research

International Market Research

Do you have as much international business intelligence as you need for your international success?

This is part of Step 3 on Get International Clients

International Web Visibility

International Web Visibility

Do you have as much international business intelligence as you need for your international success?

This is part of Step 3 on Get International Clients

Connect with your international markets

Step 5 – Connect With Your International Markets

Connect…
With culture customized content
With trust and empathy
With strong cross-cultural communication

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