Information Products Can Save Your Business In A Slow Economy

Information Products To Open International Markets

I just finished listening to Connie Ragen Green interview Kathleen Gage on re-purposing information products. You can listen to the recording here.

Kathleen Gage has been creating information products for over 20 years, but what I found interesting was her story of how her company survived the economic crash in the aftermath of September 11th. Kathleen had a few information products at the time, but had not really re-purposed them.

When she was facing the prospect of bankruptcy in the tough downturn economy, she decided to invest a little bit of time and a little money in re-purposing an information she had. This is what saved her company, and lead her to re-purpose more information products.


Here is her advice on using information products to get your company through a touch economy:
Create an information product funnel at a price that will:

• Give free information for people who don’t have the money at that moment
• Be at a price serious prospects will pay.

Create high value products at a reasonable price.
You need to take calculated risks to get you through to the next level.

• you might need to invest a little money in delivering a high value product

Treat information products like a business

• Information products do provide passive income, but you do need to work at it.

Do the leg work

• You will need to market your information products.
• If you stop the marketing, the revenues in “passive” income will stop.

There are two elements involved:
Writing the information product
Marketing to get sales for the information product


The other bit of information that I found interesting, was that in Kathleen’s experience:

ANY company with a product or service can create an information product.

This is also my belief. In fact it really is a question of knowing your target market and a little bit of creative thinking. I can always come up with an idea for an information product for a specific target audience that ties in with the companies current product or service line.


Developing international sales through information products is a low-risk, low-cost way for companies to get the foreign market knowledge needed for a more aggressive international expansion strategy.

More On Information Products To Open International Markets:

• Brick And Mortar Companies Use Information Products For International Business Development
• Information Products Can Save Your Business In A Slow Economy
• The Business Of Content

More In These Get International Clients Business Guides:

• Discover Your International Business
• Plan Your International Sales Road Map
• International Market Research
• International Web Visibility
• Connect With Your International Markets

Tagged as: international content creation, re-purposing content