Writing Info-Products For International Readers

Culturally Customized Content

There are a few basic considerations online marketers must take into consideration when writing for international readers.

Fonts

Use common fonts when creating your information products. Your international readers may not have the same unusual fonts.

Adjust Your Page Sizes

North America uses a standard “Letter” size and Europeans use the standard “A4″ size.

If you are writing for an international audience, be careful how you fill up your page space.

North American paper is a little wider than European paper. If you fill up this paper with narrow vertical margins, this will not print out well on European paper.

European paper is a little longer than North American paper. If you fill up this paper with narrow horizontal margins, it will not look good printed out on North American paper.

What you are actually communicating

But it’s the subconscious signals you are sending out you should worry about. If your printed document looks funny to your international reader, you come across as:

• unprofessional, or
• too foreign.

Now, that may be your marketing ploy. If it’s not, remember your information products layout reflects your professional appearance.

Brush up your international skills…
Read more on Culturally Customized Content:

• A Different English For Your International Audience
• Customize Your Content For Different Cultures
• Customizing Content For Your Clients
• Do You Use English Or American Spelling?
• Multicultural Marketing And Colors
• The 2 Main Reasons Why Companies Do Not Have Good Foreign Language Content
• The Phases Of Cultural Communication You Go Through To Increase International Sales
• Translations, Foreign Language Content and Culturally Customized Content
• What Is Your Culture On The Social Web?
• Who Should You Get To Write Your Foreign Language Web Content
• Writing Info-Products For International Readers

Use these skills in your international strategies on the…
Get International Clients International Sales Road Map:

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

International English • What is international English and what can it do your for business? This is part of Step 5 of Get International Clients.

Culture Customized Content • How can culture-customized content increase your international sales? This is part of Step 5 of Get International Clients.

Cultural Web Tools • How can you connect faster with your international clients? This is part of Step 8 of Get International Clients.

Tagged as: international information products