Culturally Customized Content
There are a few basic considerations online marketers must take into consideration when writing for international readers.
Fonts
Use common fonts when creating your information products. Your international readers may not have the same unusual fonts.
Adjust Your Page Sizes
North America uses a standard “Letter” size and Europeans use the standard “A4″ size.
If you are writing for an international audience, be careful how you fill up your page space.
North American paper is a little wider than European paper. If you fill up this paper with narrow vertical margins, this will not print out well on European paper.
European paper is a little longer than North American paper. If you fill up this paper with narrow horizontal margins, it will not look good printed out on North American paper.
What you are actually communicating
But it’s the subconscious signals you are sending out you should worry about. If your printed document looks funny to your international reader, you come across as:
- unprofessional, or
- too foreign.
Now, that may be your marketing ploy. If it’s not, remember your information products layout reflects your professional appearance.
Read more on Culturally Customized Content in these articles:
- What Is Your Culture On The Social Web?
- Who Should You Get To Write Your Foreign Language Web Content
- The 2 Main Reasons Why Companies Do Not Have Good Foreign Language Content
- Multicultural Marketing And Colors
- The Phases Of Cultural Communication You Go Through To Increase International Sales
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Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development.
Learn how you can get more international sales |
