International Marketing

Writing Info-Products For International Readers

by on 11 April, 2008

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Culturally Customized Content

iconcaticm Writing Info Products For International ReadersThere are a few basic considerations online marketers must take into consideration when writing for international readers.

Fonts

Use common fonts when creating your information products. Your international readers may not have the same unusual fonts.

Adjust Your Page Sizes

North America uses a standard “Letter” size and Europeans use the standard “A4″ size.

If you are writing for an international audience, be careful how you fill up your page space.

North American paper is a little wider than European paper. If you fill up this paper with narrow vertical margins, this will not print out well on European paper.

European paper is a little longer than North American paper. If you fill up this paper with narrow horizontal margins, it will not look good printed out on North American paper.

What you are actually communicating

But it’s the subconscious signals you are sending out you should worry about. If your printed document looks funny to your international reader, you come across as:

  • unprofessional, or
  • too foreign.

Now, that may be your marketing ploy. If it’s not, remember your information products layout reflects your professional appearance.

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Tagged as: american english, british english, cross-cultural skills, cross-culture communication, cultural behaviors, cultural perception, culture skills, different cultures, generalizations, global english, International Business, International Content Marketing, international copywriting, International English, international information products, international writing, standard english, stereotypes

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