In a slow economy, businesses are even more focused on sales. They explore all avenues to maintain and improve sales.
When business is slow business turn to basics.
Sales professionals get more focused attention. Executives pay even more attention to what their salespeople are doing:
- What are they doing each day to get new prospects?
- What are they doing to get closer to making the sale?
- How are they performing compared to their competitors?
And many businesses also look at the sales skills of their salespeople.
- They want to have the best salespeople on their own team.
- They want to give their salespeople the best sales training to maintain a competitive edge
Businesses also look for ways to develop their markets. In addition to maintaining sales in their current market, businesses also look for:
- Different ways to sell their product
- Different places to sell their product
And this includes international markets.
International Sales Skills
It is then natural to look at improving your company’s international sales skills. International sales skills help you open new foreign markets. You can sell your products:
- Where the economy is better.
- Where the exchange rate is in your favor
- Where the market has wider opportunities
There is one small hitch: international sales skills include cross-cultural communication skills.
Acquiring cross-cultural communication skills is a personal endeavor. It involves experience and personal commitment.
Go Beyond Your Competition
Competition can be fierce in a bad economy.
- Many businesses provide similar sales training to their salespeople.
- They will also have similar ideas about what markets to develop.
- And they will also probably come up with similar strategies.
But there are very few companies that will take the time and personal commitment to improve their international sales skills.
- Isn’t this a wonderful opportunity for the companies that do make this effort?
When you look at the points above you will notice a trend. All of these questions look inward.
In tough times, do you think it is the companies that address these issues at this level that will succeed?
Gain A Distinct Competitive Advantage In Tough Times
I have a long history in sales and marketing on very low to non-existent budgets. It is not quite the same thing as slow economies. But you do learn to be resourceful. And the one key to success that I noticed was that it depends more on how you react than anything else. You need to:
- Keep a level head
- Do not let the environment get you down
- Be like a hawk when looking for the opportunities others are missing
- Act immediately
This is why I think companies today should invest in developing international sales skills.
What do you think? Please leave your thoughts and comments below.
Photos from Shutterstock.
Filed under: international sales skills
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