Instagram is a unique type of communication tool for marketing your business. With Instagram, you can post images, videos, IGTV videos and Instagram stories to your followers. This will let your followers have fresh, up-to-date information about you and your business. Before you take the plunge into the world of ‘Instagram and followers’, it is important to be informed about some of the ways through which you can optimally use this service to promote your business.
What You Will Need
- A website or blog for your business
- An Instagram account
- A Mobile or portable device for quick and replies
Here are some vital tips on how to market your business on Instagram:
Set up Your Business Instagram Account
Choose a username that is easy to recognize. Your Instagram username could incorporate your business or brand name or some other catchy term related to your industry. Fill in all the fields required in your profile and upload an avatar. Make sure you don’t mark your profile as private since this account is primarily for promoting your business.
Develop a List of Loyal Followers
Identify other Instagram users that have an interest in your industry or business. You should use Instagram to develop a list of loyal followers that you can approach with promotional offers in the future. However, you start building relationships by providing that share useful information. First, become an indispensable resource then later you can present sales pitches.
Build Up Your Credibility with Your Followers
After you have built a list of loyal followers, continue to build and enhance your credibility with regular posts and Insta-stories that provide fresh updates about your business. Post at least three times daily. Every post should incorporate a very compelling image which will make your followers want to act on your post. Find out what is trending on Instagram and use it as an opportunity to post about how it relates to your business.
Use Instagram to Do Market Research
Take some time to check out the area of the trending pattern on Instagram. This is where you can get a lot of topics to pick and adapt to reach out to your target followers. In the area of the trending pattern, you can create a hashtag. Your post will be displayed to everyone who looks at the hashtag page.
Announce Special Events and Promotions
Use your Instagram account to inform your followers about special events in your locality. You can also use this medium to inform your followers about free seminars, webinars and other free information that will be of interest to them. Along with this, use your Instagram posts to announce special discounts, coupons, and limited time offers. Try not to be too pitchy so that your account is not banned by Instagram. Any account accused of spamming is punished with an outright ban from the Instagram service.
That was a brief discussion on how to market your internet business on Instagram. In summary, you should endeavor to build up a large loyal army of followers. Consider to buy active Instagram followers to market your business with a bang. Then you can introduce them to your service and products without sounding too pitchy.