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  • Eileen O’Neill

    Hi Cindy,

    Great article! I do notice the friction you speak of. I have often wondered, though, if generation/age is the cause of this slight “cultural shock” when entering into another culture’s social media world.

    Younger Italians seem to be quick-adopters to these American-born social media platforms; while middle-agers appear to be hesitant, trying the waters before they wade in… Could the massive exposure to American produced mass media have already provided the younger generation with the inculturation they need to feel at home in the present social media?

  • http://cindyking.biz Cindy

    Hi Eileen,

    Great point! I suspect age comes into it more in some cultures than in others and in some markets more than others. Sometimes it is easy to notice the age factor, but not always. And I wonder what changes there will be, once the different countries develop into social media more. I’m thinking about the strong ‘Granny’ presence on Facebook, and wonder when we will see this trend across Europe. Obviously, several factors come into play. Culture can be a big mixture of things, can’t it?

    Thank you for leaving such a thoughtful comment.

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