Readers often ask me questions about how to get international sales that show they do not have a clear vision of what international sales means to them. And of course, it is hard to answer unclear questions.
Imagine if it was not a question of international sales. Imagine you owned a fishing shop and wanted more sales.
- What sort of questions are you asking yourself?
- What sort of clients are you looking for?
- Where do you look for those clients?
These are some basic questions. And you should have some basic answers to these questions.
Let’s Add A Difference
Now, let me throw in a monkey wrench.
- What if your fishing store were nowhere near water… and live fish?
Some of you may give up right now.
…But there is no need to give up.
Let’s Clarify Again
Have a closer look at those questions. You should be able to come up with some answers. Even if your fishing shop is nowhere near water, you should be able to come up with some basic guidelines of how to run your business.
What sort of questions are you asking yourself?
- What am I doing here?
- How can I sell to people who need fishing supplies?
- Are there any people around me that travel to go fishing?
- What do I have that fishermen cannot get elsewhere?
- How can I make my products more appealing to make the sale?
- What else can I sell to attract clients?
- Who can I team up with to make sales easier?
What sort of clients are you looking for?
- Friends and family of fishermen
- Business that sell to fishermen
- People who want what I have.
- People who would want to order from me instead of going into a shop
- Fishermen who live far from a fishing shop
Where do you look for those clients?
Well, it will probably not be at your local diner. You are going to get out there and start asking questions to people that have direct contact with your fishermen and their family and friends.
Ask Yourself Questions To Clarify Your International Sales
Can you see how these questions can help you clarify where you can start to look for sales outside of your own familiar territory?
This is just the same for international sales. To get international sales you need to know where you are going. You need to have answers to questions like these.
The only real difference at this stage is that your answers also need to include the countries where you want to sell your products.
With a clear vision, it is easy to find the path that leads to international sales.
What do you think? Please leave your thoughts and comments below.
Photos from Shutterstock.
Filed under: international sales skills
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