The first WishList Member Training & Certification sessions took place earlier this week and it really sank in how you can use this membership plugin in many different ways.
If you have followed me for the last couple of weeks, you’ll know just how jazzed I am about the WishList Membership Plugin. I’m always on the look out for ways to use content marketing and thus web marketing to reach international audiences.
This new membership site software does provide some very interesting options for international marketers. Of course international marketing is complex and takes a fair amount of skill and effort. But I’m up to the task and just can’t wait to set up a few membership sites to start playing around with the free membership options for some international market research activities.
Different Memberships Models
But after listening to the first Wishlist training calls I came away with a very clear vision of how I wanted to set up all of my websites and the sales funnel I want to make in 2010.
By using a variety of different membership sites and by repurposing content I already have I can create a strong product series that makes sense for my business. All of my niche sites will soon be on WishList.
Here are the different membership site options I’m looking very closely at for my business:
- A “Modular Membership Site” where you pay everything up front (maybe with payment options) and where content is delivered over a few months. This means once you create the content and set it up, you leave it.
- A “Combo Membership Site” with “Private Access” + “Micro Continuity Membership” + “Protected Forum Membership“. Sounds familar? Well, I’m dropping my Ning group project and setting it up on WishList.
- A “Coaching Site” with both common access areas and specific membership levels for each individual clients. Using a membership site plateform makes it easy to work with international clients.
- A “Project Management Site” for launch management. This is similar to the Coaching Site except the content delivery will be set up differently. And again, it will be a big help in international launch management.
- A “Protected Download Site” for some niche specific marketing activities. My ideas are still bubbling on this one, but this will be for targeted marketing tactics.
- And I’m also extremely interested in the “Free Membership” options for international marketing research tactics. This should play a huge role in my international market research, or should I say international community research.
Choose The Right Membership Model For Your Content Creation Commitment
Now you may not have noticed that I am not yet including the more popular membership site models just yet.
- The traditional “Publisher Membership” site and sister “Monthly Content” model. These require a long term commitment to creating content every month over a long term.
- The “Micro Continuity Membership” programs. These are short fixed-term membership programs with a monthly payment and they are getting a lot of buzz right now.
The reason for this is because I already have lots of content I want to use for at least one Modular Membership Site. All of the membership options I’m looking at do not require heavy content creation.
After blogging for two years and on two different blogs, I have enough material to put a few different packages. Of course, I do need to edit and repurpose existing content and I will have to create some new content. And this will take some time. The launches of these membership websites will be staggered out throughout 2010. And right now I am busy drafting:
- Editorial Calendars
- Communication Schedules
- Promotion Plans
Once these membership sites are up and running I’ll go back and look at the membership site models that require a bigger commitment to content creation.
Fun With Membership Site Marketing
But quite frankly, I’m expecting to spend time tweaking my membership site marketing. I don’t anticipate launching any of the bigger content heavy models next year.
You see, technically these membership site options exist because you can control many different things on the different levels of your membership site. You can drip feed content, change sidebars & dashboards for different membership levels.
There are New Marketing Opportunities With Membership Sites and these are worth spending the time exploring. Besides once the developers have access to the Wishlist API, there will be more fun plugins to play around with. Next year there will be more creative options to beyond the traditional membership sites models to check out.
What about you?
- What other membership site models do you want to try out?
- How do you think a membership site can help you research your online community more?
- What would you like to get out of a membership site and what model would be best for you?
What do you think? Please share your thoughts and comments below.
Photos from Shutterstock.
Filed under: International Marketing
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