Cross Cultural Skills

Different Eye Tracking For Different Cultures

by on 12 March, 2008

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Cross-Cultural Differences

Here is an interesting article for those of you who market across the world: Eye Tracking Shows Cultural Differences


The article highlights studies showing East Asians tend to look at the background of a picture while North Americans will look more at the foreground. I cannot give you any specific advice on how to use this information other than to be aware of the fact that different cultures interpret pictures differently.

star 3 cindy king captivate elusive international clients Different Eye Tracking For Different Cultures This article was forwarded to me by French copywriter-en-herbe Sylvain Guéguen. If you read French, or would like to try out the free online translation tools, you can read his articles on www.akostic.com. Sylvain is just as interested in multicultural marketing online as I am. star 3 cindy king captivate elusive international clients Different Eye Tracking For Different Cultures

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"Cindy is a real authority on all things international marketing.
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