Different Eye Tracking For Different Cultures


Here is an interesting article for those of you who market across the world: Eye Tracking Shows Cultural Differences

The article highlights studies showing East Asians tend to look at the background of a picture while North Americans will look more at the foreground. I cannot give you any specific advice on how to use this information other than to be aware of the fact that different cultures interpret pictures differently.

This article was forwarded to me by French copywriter-en-herbe Sylvain Guéguen. If you read French, or would like to try out the free online translation tools, you can read his articles on www.akostic.com. Sylvain is just as interested in multicultural marketing online as I am.

What do you think? Please share your thoughts and comments below.

Photos from Shutterstock.

  Filed under: Cross-Cultural Communication

Cindy King