Here is an interesting article for those of you who market across the world: Eye Tracking Shows Cultural Differences
The article highlights studies showing East Asians tend to look at the background of a picture while North Americans will look more at the foreground. I cannot give you any specific advice on how to use this information other than to be aware of the fact that different cultures interpret pictures differently.
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This article was forwarded to me by French copywriter-en-herbe Sylvain Guéguen. If you read French, or would like to try out the free online translation tools, you can read his articles on www.akostic.com. Sylvain is just as interested in multicultural marketing online as I am. | |
More on Cross-Cultural Differences:
- A Comparison Of Words In Different Cultures
- Cultural Differences In Doing Things
- Culture Changes How Brains Work
- Different Countries = Different Rules
- Different Eye Tracking For Different Cultures
- Free Courses, Content And Culture Scams
- Music In Cultural Differences
- Why These Colors?
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"Cindy is a real authority on all things international marketing.
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She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
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