Different Eye Tracking For Different Cultures

Cross-Cultural Communication Differences

Here is an interesting article for those of you who market across the world: Eye Tracking Shows Cultural Differences


The article highlights studies showing East Asians tend to look at the background of a picture while North Americans will look more at the foreground. I cannot give you any specific advice on how to use this information other than to be aware of the fact that different cultures interpret pictures differently.

This article was forwarded to me by French copywriter-en-herbe Sylvain Guéguen. If you read French, or would like to try out the free online translation tools, you can read his articles on www.akostic.com. Sylvain is just as interested in multicultural marketing online as I am.

Read more on Cross-Cultural Communication Differences in these articles:
- Morphing Into A Foreign Culture
- Free Courses, Content And Culture Scams
- Different Countries = Different Rules
- Different Eye Tracking For Different Cultures
- Music In Cultural Differences

And read even more in the…
Get International Clients International Sales Road Map

International English • What is international English and what can it do your for business? Find out more here.

Culture Customized Content • How can culture-customized content increase your international sales? Find out more here.

Tagged as: -Cross Cultural Communication Sub, marketing differences

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Learn how you can get more international sales