Different Eye Tracking For Different Cultures

Cross-Cultural Differences

Here is an interesting article for those of you who market across the world: Eye Tracking Shows Cultural Differences


The article highlights studies showing East Asians tend to look at the background of a picture while North Americans will look more at the foreground. I cannot give you any specific advice on how to use this information other than to be aware of the fact that different cultures interpret pictures differently.

This article was forwarded to me by French copywriter-en-herbe Sylvain Guéguen. If you read French, or would like to try out the free online translation tools, you can read his articles on www.akostic.com. Sylvain is just as interested in multicultural marketing online as I am.

Brush up your international skills…
Read more on Cross-Cultural Differences:

• A Comparison Of Words In Different Cultures
• Cultural Differences In Doing Things
• Culture Changes How Brains Work
• Different Countries = Different Rules
• Different Eye Tracking For Different Cultures
• Free Courses, Content And Culture Scams
• Music In Cultural Differences
• Why These Colors?

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Step 5 – Connect With Your International Markets Connect… • With culture customized content • With trust and empathy • With strong cross-cultural communication

Culture Customized Content • How can culture-customized content increase your international sales? Find out more in Step 5 on Get International Clients

Cultural Web Tools • How can you tweak your web site to improve your cross-cultural communication? Find out more in Step 8 on Get International Clients

Tagged as: ccc, cross-cultural communication, marketing differences