The first reason why I started Get International Clients was because I was tired of meeting local small business owners with successful French businesses that told me they wanted to go international but had many excuses not to.
Now, let me first state very clearly, when I refer to international business here, this means a real business model working in different countries.
This is not a few international sales, where you sit at home without any in-depth business intelligence of your international markets, and international clients somehow find your shop. This is basically only exporting your wares.
Before the web international business development was an expensive affair. It still is. But there are some distinct advantages with today’s web marketing.
The Metrics Of International Web Marketing
First of all any international web marketing you do has the distinct advantage of increasing your international business intelligence. The simple capacity of measuring your international web marketing gives you much value.
Test Before Investing In Traditional Mail
Today traditional direct mailers are testing their packages online. They are using this before investing in their mailings. Using web marketing as a test is also a tactic that can work for many businesses targeting new foreign markets with traditional marketing tactics.
Co-Create Your Value Proposition In Social Media
The businesses using social media are also aware of how your customers’ feedback in social media can help you refine and even define your value proposition.
Social media may not work for all businesses in all countries. But social media is growing worldwide. It is definitely worth looking into if you want to enter new foreign markets.
International Business Development Tools
Look at all three of these advantages with international web marketing in mind:
- The measurement capabilities of web marketing
- The ability to test online
- Social media in your market can give you valuable feedback on your business, your product and your offer
The only missing ingredient is segmentation. Segmentation is important to get the information you need to find out how you need to approach new foreign markets.
Social media opens doors early in the international business development process. These doors can give you the insights you need to create a valid international strategy and identify the tactics you need to use.
More On Social Media To Get International Clients:
- Develop Your International Business Through Social Media
- More soon…
More In These Get International Clients Business Guides:
- Discover Your International Business
- Plan Your International Sales Road Map
- International Market Research
- International Web Visibility
- Connect With Your International Markets
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
