Define International Marketing

International Marketing Basics

After looking at the term International Business yesterday, let’s look at International Marketing.

What Is International Marketing?

Again, I tend to use the most basic definition, and this is what I encounter in multicultural environments: International Marketing is simply marketing to people or companies outside of your own domestic market.

What Is The Difference Between International Marketing And Global Marketing?

Again, most people out in the field will say they mean the same thing. Most people refer to international and global marketing from one standpoint: when they are referring to one person’s or company’s marketing to a foreign market. But this time I do actually see a slight difference if I’m on the receiving end of the marketing efforts. Here’s an example of Global Marketing:

Nike’s Slogan

USA: Just Do It

France: Just Do It!

= Global Marketing

Here’s an example of International Marketing:

McDonald’s Slogan

USA: I’m lovin’

France: C’est tout que j’aime .

= International Marketing

This is probably not a good academic example for company’s trying to define the difference. That’s how it comes across to me as a consumer living in a foreign country. Nike is just flying around the planet at its own speed. And McDonalds is a bit closer down to the people in each country.

What Does This Mean To You?

Well if you are just starting to expand your international business, international marketing is where you are right now. International marketing is researching and communicating within each country you are targeting.

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