The reason why I started blogging over a year ago now was to motivate the mid-sized business owners around me to take action and go international. I live in an area outside of Paris where there are numerous small to mid-sized companies.

Like many things, you learn international skills through practice. With the cross-cultural issues you must take things one small step at a time.

By the way, I am always fascinated by the question of how to nurture “loyalty” in international markets – where there is often more than one playing field.