Culture Tips & International Links
In the first monthly Cultural Awareness Calendar, I explained why I think it is good to have an interest in international and cultural events, news and general information:
- To improve your international skills, capacity for empathy, and knowledge of different cultures.
Here is the selection of my best cross-culture tweets and international links from last week.
This past week also includes coverage of two events:
- February’s White Paper Success Summit 2009, which is turning out to be a valuable resource for sales tools that work whenever people want to know more before they buy your product.
- Paris Twestival, where I had an enjoyable evening and met many fun French Twitter folk.
| Find this weeks fun & useful links, & many others, in the right sidebar, in yellow towards the bottom. |
Useful Resource Pages
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Do you have an interesting or useful link on international business, or of cultural interest? Tweet me a link.

As usual, chatting is filtered out and you can find the links to the previous weeks Tweets below.
- Brainstorming questions to improve your culture-customized communication skills – free for subscribers
- Hispanics Marketing – Make Your Marketing Dollars Pay: Target Tweens
- RT @jencorbett @humanspectrum – Multicultural consumers = 66% of millennial population but Multicultural marketing still limited
- Your own mindset is just as important to your international business as your product and your market
- China success stories – funny videos
- Once again I’ll be tweeting about White Papers for next couple of hours. Hope you like the tweets… & learn to use White Papers for sales
- White Paper Design Tip – Design your White Papers to make it easy for scanners – this also engages your readers to hear what you have to say
- White Paper Design Tip – 1st impressions count, when you write downloadable documents, give them the information straight away – no blanks
- White Paper Design Tip – Use text style tools for easy formatting and once again to make your document easy to read
- White Paper Design Tip – Establishing hierarchy in your text is an important part – it helps scanners and makes it appear quick to read
- Just finished my first draft of my first ebook, in Publisher. Now picking up some ways to tweak it with Roger’s presentation
#wpss09 - @jamielee2469 – There is a really cool Cultural Behavior tool for the iPhone – makes me tempted to get one. #wpss09
- Different taste in design is something I have to deal with. French like one thing. Americans like another. #wpss09
- @jamielee2469 – In copywriting, strong American-style testimonials often have the exact opposite effect here in France and demolish credibility #wpss09
- RT @Rogercparker – Do you create white papers? 1-page newsletter describes how to plan and format sidebar text
- @StephanieTilton I’ve heard American white paper writers are sometimes asked to turn the volume down for European white papers: often a bit more boring. #wpss09
- The second half of the White Paper Success Summit has just started – The Alluring White Paper Opening #WPSS09
- The Alluring White Paper Opening – it all begins with digging up your ideal reader
- The White Paper Success Summit is over for today. Same time next week for more.
- Many cross-cultural communication blunders happen from lack of trust building elements in your own communication
- RT @smarf98 – Cross cultural communication – Don’t hate, Educate! Brilliant concept
- Are you expecting more, or less, international sales this year?
- Dialogin – community for intercultural professionals
- How do you gather your international market intelligence?
- Know the difference between multicultural marketing and cross-cultural marketing when marketing online
- Blugture – A French blog in French on the French way of using the word “culture”
- Get more out of your international marketing – use better cross-cultural communication
- @fred2baro It was great to meet a fellow blogger on culture at the Twestival! Looking forward to following you and Blugture
- Ditto to that! Great to meet u in person RT @myriam Twestival Paris = Nice party, neat cause, great people. Fun & networking. @metoo roxx!
- @MeToo Sandrine, thank you, super Twestival evening! Great job. Very happy to meet you & your team. Keep us posted about Paris office.
- @pureplayer Merci pour les bonnes discussions et les demos des PDF en 3D – hier au Twestival!
- Thank you for a great evening! RT @_vio_ Some of my pictures from #ParisTwestival
- Glimpsed on video last night at #ParisTwestival a couple of people at the #LilleTwestival @freeman59 @_NocK_
- @CamilleJ Nice to meet you last night at #ParisTwestival Enjoyed your tombola too!
- @wearesocialFR & team @_vio_ @bertrand @metoo @camillej Great job on #ParisTwestival – Friendly atmosphere & people & video & prizes
- Twitter’s UK traffic trebles in a month
- Other people I bumped into at #ParisTwestival last night @thefreeboxer @henrikaufman – sorry we did not get to chat
- It’s the Perth International Arts Festival thru 7 March
- Multichannel marketing: Forrester says planning & buying travel trips remains a multichannel process
- Trust building is an even bigger factor in international sales
- @alexisjamet Hi Alexis, nice to have bumped into you last night at #ParisTwestival
- À deux jours de la Saint Valentin, fight for blogiz organise un concours pour toutes les lectrices du blog !
- @alexisjamet at Fight For Blogiz – a blog in French – is running a Valentine’s Day raffle… for women only
- Why do you want to develop your business internationally?
- Every man’s ability may be strengthened or increased by culture – John Abbott
- RT @chrisgarrett – How to Use Custom Fields in WordPress
- Do you think international marketing is important for your online business?
- No reason to forget
RT @mdouble Roses are red violets are blue tweet a Valentine’s e-card it’s easy to do - Are you getting international sales without strong cross-cultural communication?
- RT @goldkwrp – Happy Valentines Day – check out the Heart Nebula
- It’s the Carnevale Italian Festival in Adelaide, Australia
- RT @uglydoggy – Did u know that “Friday 13th” is “Tuesday 13th” in the Hispanic World and “Friday 17th” in Italy?
- Tried any of these services on Twitter? RT @myriam – Get things done with twitter
- RT @pocketcultures @centralasia – New Video: Understanding Central Asia
- RT @pocketcultures – Queen Elizabeth relaunching her royal website
- RT @LanceScoular – Savvy marketing: Superior marketing of inferior product/service often wins over inferior marketing of superior product/service
- For all of the students following me RT @psitutor – Student poll: What do you expect from your Tutor in 2009
- RT @DR4WARD @MLive – China sells more cars in a month than the U.S. for the first time
- Another very good article on – Best and Worst Practices Social Media Marketing
- Know what type of international business you are in before selling to foreign clients
- We cannot swing up on a rope that is attached only to our own belt – William Ernest Hocking
- Do you review your website for the differences in cultural perception of your international clients?
- @EileenEFLcoach It’s fairly common for French couples to make a gesture on Valentine’s day – but only couples & often only a small one
- For international sales your international marketing needs to be at the best practice level
- RT @BrilliantTips – Barack Obama’s Cross Cultural Understanding
- Valentine’s Day Around the World
Did you find this interesting? Then follow me on Twitter and participate there! And for those of you who do not use Twitter, I will continue to put a weekly update over the weekend. That way you can also access the links and tips.
Again, remember… If you have anything on international business, or of cultural interest… Please tell me about it and I will share it both on twitter and here in the weekly twitter updates. All you have to do is leave your link in a comment below or ping me on Twitter.
Find more tips and links on Twitter here
- Cross-Culture Tweets – Week 22 of 2009
- Cross-Culture Tweets – Week 21 of 2009
- Cross-Culture Tweets – Week 20 of 2009
- Cross-Culture Tweets – Week 19 of 2009
- Cross-Culture Tweets – Week 18 of 2009
- Cross-Culture Tweets – Week 17 of 2009
- Cross-Culture Tweets – Week 16 of 2009
- Cross-Culture Tweets – Week 15 of 2009
- Cross-Culture Tweets – Week 14 of 2009
- Cross-Culture Tweets – Week 13 of 2009
- Cross-Culture Tweets – Week 12 of 2009
- Cross-Culture Tweets – Week 11 of 2009
- Cross-Culture Tweets – Week 10 of 2009
- Cross-Culture Tweets – Week 9 of 2009
- Cross-Culture Tweets – Week 8 of 2009
- Cross-Culture Tweets – Week 7 of 2009
- Cross-Culture Tweets – Week 6 of 2009
- Cross-Culture Tweets – Week 5 of 2009
- Cross-Culture Tweets – Week 4 of 2009
- Cross-Culture Tweets – Week 3 of 2009
- Cross-Culture Tweets – Week 2 of 2009
- 301 Twitter Culture Tips & International Links
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