Cross-Culture Tweets – Week 32 of 2009

Culture Tips & International Links

This past week I wrote more on social media than usual.  Many people have asked me for more details on what I am doing.  Although there are quite a few case studies with large companies using social media, there are not that many case studies of small businesses social media success stories.

At the end of every week, I give a brief review of my social media actions for the previous week here in this Cross-Culture Tweet post. You can expect more articles here on social media during the week with these two angles:

• On social media in international markets, as more information becomes available
• On social media for small businesses, as a testimonial of my own social media marketing

Regular readers here will know that I started using BizSugar regularly a few weeks ago.  Yesterday I checked my stats and was surprised at the amount of traffic coming in from BizSugar.  I will definitely continue to use this social bookmarking tool regularly.

My Posterous page is also bringing in a good bit of traffic and some interesting dialog with friends online.

Here are the tweets from last week:

Content Marketing

1. How do you adapt your content to connect with your international clients on their social media platforms?
2. Please rate my new profile on Scribnia – #ScribUp
3. How to tailor your white papers to a growing Social Media audience - via @Jonathan_Kantor
4. RT @Apryl_Parcher Grab videos of recent KILLER White Paper Boot Camp w/ @Mike_Stelzner – glad to hear it went well

Cross-Cultural Communication

5. Intercultural Communication by Øyvind Kalnes at University of Wollongong  – via @coldnose
6. RT @will_simpson – Inter-cultural strife: a result of deeply held convictions about injustices done decades ago
7. Does sport really cross cultural boundaries? – Malawian & US soccer players  @NewPsychologist @intercultureNet
8. Intercultural Words of Wisdom – the benefit of cultural proverbs – via @CultureMatters
9. Does communication travel? The complex nature of cross cultural communication – RT @bobhayward
10. RT @CateBrubaker Intercultural skills are not *only* useful when working with people from other cultures.
11. Lenses, Thoughts and Reality in Intercultural Communications - Great read!
12. In Memory of Edward T. Hall. 1914-2009. – Intercultural expert & trailblazer

Cross-Cultural Differences

13. Reduce cross-cultural faux pas via rapid competence development with serious games RT @lefrere @CosmoCat
14. RT @ankitsharma1977 Women’s perception of how female negotiators are different – a multicultural perspective
15. Tapestry: Weaving the Multicultural Threads of Jewish Identity – via @MochaJuden
16. RT @MBAatMichTech: Most Americans aren’t very good at seeing Canada as another culture (but not vice versa) – I see this too
17. What are the cultural differences for small businesses in your country?
18. Cultural differences in “late” service at a McDonald’s DriveIn – Time Talks. Are You Listening? by @CateBrubaker
19. RT – @HoeferleConsult may these old French-German wounds finally heal #intercultural via @TheLocalGermany
20. RT @thoughtfarmer @gordonr – 5 lessons on cross-cultural social networking comparing US & Asia Great read!
21. Can social software “work” in Germany?

International Business

22. RT @earnmoneyinfo The Midas Touch – China International Business on Wu Hai
23. Check out “The Multicultural Economy 2008” study from The University of Georgia – via @IdeaBreeders
24. How To Prep Your Web Series For International Sales - via @TarynSouthern
25. Is International Business A Good Major For A Entrepreneur Hopeful? – RT @entreprenuer101
26. CoreIndex – A platform to find worldwide businesses & partners among importers, exporters, traders & distributors
27. Please RT & fill in this survey on international business strategy from the Irish @iia
28. Canadian Intercultures Magazine - great resource on intercultural understanding – via @eswibbeke
29. Nice overview about vessel traffic and positions worldwide – via @mare_lesen @gedankenreiter
30. RT @mediaguardian @LyndonMorant – BBC China expansion under threat over documentary
31. The Moscow Times – How Small Business Vanishes in Russia
32. Would you invest small consistent steps over time to open new foreign markets?
33. Impressed by GRVR Attorney’s latest International Trade & Transportation Newsletter
34. International Entrepreneurship – Excellent resource for starting an international business – via @SmallBizGirl
35. RT @fianohoney – Expand global contacts at THETRADESHOW’s International Business Summit Las Vegas, September 13-15
36. I used to be in international TV sales so this caught my eye – UK chef Jamie Oliver’s profit up 82% thks to int’l sales

Multicultural Marketing

38. Ad Age’s Hispanic Fact Pack 2009 – New rules for Multicultural Marketing? via @Xensei
39. The Multicultural Economy – via @iEconomy3pt0
40. International marketing & the art of reframing from The On The Horizon newsletter @horizontweet – via @waltonusa
41. Multicultural Diversity In Teen Marketing Communications – via @Premise
42. RT @brandoneculture If your #brand targets Spanish speaking Americans, better consider: “Migrant American Factor”
43. Research by SF State prof Judi Strebel raises key questions about cross cultural marketing – via @SFState_News
44. Famous (Multicultural) Marketing Blunders – RT @latinaprpro @padmamedia @adsheik @_davidhenry_
45. Top 10 Questions Asked About International Marketing Careers – via @visit_europe
46. If you’re not jumping on the multicultural marketing train, you’ll eventually get left behind – via @VibrantDG
47. Multicultural Marketing: Credibility Without a Celebrity – RT @LoraGi
48. RT @HispanicPR Multicultural currents: Asian American consumers are ideal market for diverse categories By Saul Gitlin
49. How Coke Is Targeting African American Consumers – RT @pinkpearl84
50. RT @TargetingKids ’09 @trendcentral Cassandra Multicultural Report is now available
51. RT @webtechman @LLiu Market is like 400m hurdles relay, not 100m dash. To succeed, u gotta know when/where to jump & whom to hand off to
52. Culture is Pervasive in All Marketing Activities – Efforts to Make a Dent in the World

Sales

53. RT @renbor sees old fools crying new rules on his Random Walk Up Sales Street #sales #STA
54. RT @renbor guest post at Sales and Sales Management Blog: Boost Your Sales: “Managing in a Changing Sales Environment”
55. RT @renbor looks at sales planning as an ongoing process vs. annually or quarterly #STA #sales
56. 28 Ways to Improve Sales Results via @shanegibson
57. #Sales professionals: Don’t let customer objections get you down. Follow the AAA formula – via @SkipAnderson
58. #sales – Acumen Management shares a free white paper on the job of sales management “Sour” Cream rises to the top!
59. RT @StevenARosen The Lead Engine – Sales Management’s cool new feature launch going well
60. RT @bmtrnavsky Are you looking for a cool fast way to do pre-call research? #sales #CRM #Marketing
61. Don’t believe the hype, there are clients out there The “Now Economy” is great for prospecting @renbor #sales #STA
62. RE: @chrisbrogan The story behind the sale is definitely linked to other important topics too…
63. RT @ianBrodie @SkipAnderson – Great review of @mike_schultz’s Professional Services Marketing
64. RT @ohh_la_la – The power of the Chanel brand
65. RT @SkipAnderson Advice on selling closet systems or other products in customers’ homes: The customer comment book #sales
66. RT @renbor Summertime, And The Sellin’ Is Easy, see why and how #sales #STA
67. RT @renbor shares reader feedback that is really worth reading, #sales #STA

Social Media

69. How do you use social media for your business networking?
70. 10 Linkedin Tips for Professionals @ianbrodie @StevenARosen
71. 10 Blended Social Media Marketing Strategies A Company Might Want To Consider
72. Does sending links exchange requests help you network online for your business?
73. Social Media’s Role in Crisis Communications – great report for everyone to download here
74. Nova Scotia News compares Canadian social media practices worldwide
75. @alina_popescu @fred2baro @nicolasvoisin @lulugrimm @ohh_la_la Thanks for the RTs This report really inspired me
76. Is your company on the same (social media) page? - http://is.gd/20HU7 RT @MackCollier @lulugrimm
77. Culture-customized content marketing with social media & a step-by-step approach to open international markets
78. How the Old, the Young and Everyone in Between Uses Social Networks
79. What international social networking tactics do you use for your business?
80. Want to improve your Social Media business results? Try these 7 Cross-Cultural Tips stronger people skills
81. Why Social Media Is the ‘Fabric’ of Hispanics Online – via @addthis @pinkpearl84
82. @CateBrubaker Great tweets! I’ve added you to my list of cross-cultural people to follow
83. @pinkpearl84 Great tweets! I’ve added you to my list of cross-cultural people to follow
84. RT @bizsugar Incorporating Social Media into Disaster Communications – Great read, be sure to get the report mentioned
85. @bizsugar is for small & mid-sized businesses – it’s also my favorite social bookmarking community
86. RT @branislavPeric @cgiorgi – @denishiller asking @Christi5321 to share SouthWest Twitter strategy – insightful!
87. @chrisgarrett There definitely is an increase in twitter spam & mob invites
88. A look at the 12 tactics I use in my social media marketing plan
89. RT @CompassNorthInc – The changing face of social media users – Financial Times
90. Cross-Cultural & International People I recommend following on Twitter
91. RT @wchingya Recomm #MrTweet @PetLvr ~ Fun, outspoken, hilarious at times! Pet lover. Great supporter in social networking, active stumbler.
92. RT @wchingya Recomm #MrTweet @rjleaman Knowledgeable, a mentor, active in non-profit topics. Bee keeper. Sweet lady and fun to connect with.
93. Social Media For Business Workbook – 102 Proven Social Media Headline Formulas
94. RT @neshthompson I tweet these guys a lot because I love their work #ff @davidabrock @CompassNorthInc @shanegibson @nialldevitt – ditto
95. How Do You Use Social Media For Small Business?
96. 12 Social Media Tactics In My Marketing Plan
97. Interview for Colombia Marketing Congress on Social Media Marketing with @shanegibson

Travel

98. List of multicultural areas in Paris – Don’t forget to explore this aspect of Paris too – via @ANight_in_Paris
    
99. Interactive metro map for #Paris – via @ANight_in_Paris
100. North Korea opens US-style fast-food restaurant – but don’t mention the hamburger – via @Culture4travel
101. RT @mkl Do you want to win a vacation in Tuscany?

Trivia

102. Not sure what to think about this RT @cmail_bolt HEZBOLLAH’S TV station broadcasting again in Australia
103. What is your favorite multicultural folktale? Add it here – via @LiteracyCounts
104. Ink Filled Page likes multicultural themes – via @WindyLynnHarris @thelivingpoet
105. Cross-cultural: A very Scottish Japanese Juggler playing the bagpipes – via @DoreenatDMS
106. Multicultural Australian nation swells with immigration pride – with results from recent report – via @peteryeung
107. @CateBrubaker Here is my list of culture quotes
108. The Eight Principles Of Having Fun
109. @gedankenreiter Great site to learn how to cook Korean food – anyone know of one for Indian & other Asian foods?
110. It’s Torch Day or Yi Xie – China
111. The Gasoline Quiz – GRVR Attorney’s latest quiz on International Trade
112. RT @FineArtNews – Creation of an Intercultural Film Festival in France
113. Listening to QRCA Interview with J.R. Harris on curiosity to explore & how he became a member of Explorers Club
114. Language rows between Slovakia and Hungary with new laws
115. The Breathing Earth
116. Valuable lessons for your life or business from the movies by @UpbeatNow – via @Mike_Stelzner

Videos

117. Japan – How To #1 – Cultural Differences – Short YouTube video
118. American Psycho: Business Card Scene – came across this when looking for cultural differences with biz cards
119. Entrepreneurial Advice From Michael Dell

Web Marketing

120. RT @gosouthexpat International Business Success with Internet Marketing
121. 12 Ways To Reveal Suspicious Shortened URLs! by @wchingya – A great social media marketer!
122. Authority Blogger @chrisgarrett says: Grab your free authority report from copyblogger
123. RE: @chrisbrogan WOW! what a discussion and comparison between Thesis and Headway!
124. RE: @michelfortin I had to increase my tolerance to short comments. Non-native English speakers do not always speak the…
125. Online PR & link building – Is Online PR The Ultimate Link Building Technique?
126. Reading – How To Deal With Email Overload (via @sidsavara)
127. Free download: 102 Proven Social Media Headline Formulas & Social Media for Business Workbook by @chrisgarrett