Here is my weekly review of social media marketing activities and a list of last weeks tweets with useful links, tips and resources… and some fun videos too.

Social Media Platforms

When I first started social media, I  blogged.  Once I felt comfortable with blogging I started microblogging on Twitter.  Of course, I have a Facebook and LinkedIn profile as well as several profiles on other social media platforms.  But I concentrated on learning how to connect with people on one platform at a time.  And I have created content creation processes for both my blogs and Twitter.

New Social Media Content Flow

I remember some time at the beginning of the year I tried to find out what strategies businesses were using for the flow between social media platforms… and no one I spoke to understood the reason behind my question.

Today I have my own anwsers to this question of where I should input content and how to set up the automatic feeds  most social media platforms propose to then place content on other social media platforms.  I am a solo-professional and need to re-purpose and adapt the same content for different social media platforms.

Getting More Value From My Content

And I realize that what I am doing right now is wrong.  Well, I am not getting as much value out of the content I produce as I can.

You see I have finally figured out how I am going to use my Facebook Fan Pages.  That’s right, in addition to my Facebook Profile, I have 2 Fan Pages.

• One for this blog: www.facebook.com/ckbiz
• And one related to for Get International Clients

Up until now I have been placing too much unique content on Twitter and these tweets simply get lost in the massive flow of Twitter.  Of course, this is one of the reasons why I write these weekly Tweet posts: to keep the information here and then “file” it away on my Resource pages.

But I am putting on the final touches to a new plan for publishing some content on Facebook first, and then feeding onto Twitter.  This means that I will stop my Tweeter feed from being published on Facebook. And I will now publish some content on both platforms.  That’s what I have been working on.  More next week.

Last Week’s Cross-Cultural Twitter Interviews:

I had interviews with 2 people I admire, who both gave some great answers to the 10 Cross-Cultural and International Twitter Interview Questions. They are both worth reading.

• @DoreenatDMS
• @pocketcultures

Click here for previous Cross-Cultural Twitter Interviews.  This week there are no Twitter Interviews planned.  But they resume again the following week.

Last Week’s Cross-Cultural Tweets

Here are the useful links from last week’s tweets.

Blogs

1. Cultural Teaching – A great blog on education across cultures – More cultural & international blogs
2. Latinos in Social Media blog – @latism #Multicultural #latism
3. Gori Girl on intercultural relationships, stories & advice
4. Marketing trends in a new multicultural society

Content Marketing

1. Running an International Email Marketing Program by @tamaragielen on BeRelevant: Email Marketing Best Practices Blog

Cross-Cultural Communication

1. What is your best tip to improve cross-cultural communication skills?
2. Using “Children of a Lesser God” To Teach Intercultural Communication – More on movies for cultural skills
3. Want to close international sales faster? Improve your cross-cultural communication skills first
4. Sietar – Intercultural Education, Training & Research
5. Some Fun Videos On Muslims & Islam
6. Empathy is the most important ingredient for cross-cultural communication
7. Intercultural Competence – A SlideShare presentation by Prof. C.J.M. Beniers
8. Do you think some jobs lead to better cross-cultural communication skills?
9. Multilingual – A magazine cross- cultural communication

Cross-Cultural Differences

1. RT @drkpking 4 Lessons About Change & Organizations From Intercultural Exchange with China
2. RT @JapanIntercult @fritinancy @DR4WARD Current auto naming controversy = cross-cultural research?
3. Tan Hong Ming – Our Children Are Color Blind
4. How To Toast In Different Countries
5. China success stories‘ funny videos
6. Backwards Advertising
7. China Junk Food Review

International Business

1. The International Business Forum
2. How to use International Lead Generation to Get International Clients
3. How is the down economy effecting your international business development?
4. International Seasoning by @finikiotis
5. How does international business fit into your future strategy?
6. If you don’t do any specific international marketing & get international sales, do you have an international business?
7. IUCAB – International Union of Commercial Agents & Brokers – Do you need 1 of these 470000 sales agents to start your int’l biz?
8. Dean Foster in on Growing Global
9. Your own mindset is just as important to your international business as your product and your market
10. RT @t_de_baillon @clarinette02 @axelhorns – Disruptive Innovations: Aspects of German And European Woes
11. RT @GoldCoinPro U.K. gross domestic product unexpectedly dropped in 3rd quarter continuing longest recession on record
12. A simple action plan with small consistent steps can get your international business started

International Sales

1. Who are the best sales experts to follow on Twitter? Here is a list of 50 @TopSalesExperts
2. What are you doing to track your international sales?
3. The Top 25 Ranked Blogs on Sales and Selling by @paul_mccord
4. How does international business fit into your future strategy?
5. Your products will have different benefits for your international clients. Find out what these are.
6. RT @m4bmarketing What are your tips for keeping in touch with customers?

Languages

1. British, Canadian and American Vocabulary
2. RT @HorizonTweet Translate your website with Google: Expand your audience globally
3. RT @esljobs Teach in China: The Volunteer Intercultural Project (VIP) China
4. English Language Difficulties In Action – a fun video
5. Improving the English language for Germans on @HoeferleConsult ‘s blog Southeast Schnitzel
6. RT @familyonbikes @goplanit The top 10 places to teach English abroad

Multicultural, Cross-Cultural & International Marketing

1. Stat.USA.gov – Another source for country- specific statistics – More international resources
2. RT @davidhenderson Advice to PR people, communicators and their companies/clients … look at where the eyeballs are.
3. RT @thamestrans – Top Tips on International Marketing by Globalisation and Localisation Association via @addthis
4. Try to register your website with the leading search engines in each of the countries you want to sell to
5. Great brainstorming questions to improve your multicultural marketing – free for subscribers
6. How has international market research helped you to improve your international sales?
7. International marketing connects with different cultures
8. How to use the secret desires of your customers
9. How are you adapting your email marketing to your international markets?

Quotes

1. The difference between the right word & almost right word is the difference between lightning & a lightning bug – M Twain – More quotes here
2. Good communication doesn’t mean that you have to speak in perfectly formed sentences. Simple & clear go a long way. – J Kotter
3. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful – J Bezos
4. The successful man will profit from his mistakes and try again in a different way – Dale Carnegie
5. Landscape shapes culture – Terry Tempest Williams
6. It’s much easier to double your biz by doubling your conversion rate than by doubling your traffic – J Eisenberg
7. All great truths begin as blasphemies – George Bernard Shaw

Social Media

1. UK Internet visits to Facebook increased by 86.1% between Sept 08 and Sept 09 @webpronews
2. 3 Easy Ways to Share Selective Tweets on Facebook Pages
3. Garys Social Media Count
4. RT @LisbethTanz @seanmalarkey Rid your DM inbox of spam, auto DM’s & Mafia Invites (updated with new offenders).
5. 50 Most Influential Bloggers of 2009 – enjoyed reading the reasons why these bloggers made it on the list
6. Cross-Cultural & International People I recommend following on Twitter
7. RT @Sampad Twitter – The Most Active Platform For Technology Brand Conversations In India
8. World Map of Social Networks by @vincos

Travel

1. @RT @lyceum @OPENForum Some Sites for Smoother Business Travel – American Express OPEN Forum
2. RT @joanna_haugen 7 Questions with a Backyard Explorer, featuring @Travelwriticus
3. RT @PaulineFrommer Vanishing cultural traditions you’ll want to travel to see before they disappear
4. Looking for a place to spend Halloween? RT @globetrotteri 11 Places to Raise the Dead
5. Great pictures from Taiwan @TWPhotographers found by @globetrotteri
6. RT @globetrotteri How the Economy Affected 16 Travellers in 2009
7. Free Wifi Guru: lists details of 93 connections in 53 locations throughout 22 countries worldwide
8. RT @legalnomads also adds Cloisters, Bklyn Promenade & Chinatown for dim sum to @walkingnewyork NYC Bucket list

Trivia

1. Where Is The Best Country To Have A Small Business?
2. RT @WebTVHub Why are Womanizers such popular characters in SitComs?
3. Euro English – An Old Culture Joke
4. Chinese Method To Multiply
5. Let’s Play 007
6. How to say no with the Empathy Sandwich by @sidsavara
7. RT @clarinette02 @CNETNews France to adopt antipiracy three-strikes law
8. The Fun Theory
9. Cool music video “All You Need Is Love” via @HellenBach for BBC Children in Need

What do you think? Please share your thoughts and comments below.

Photos from Shutterstock.

  Filed under: International Social Media

Cindy King

Comments

• 

  Linda Kaun · 2 November, 2009 · 

  HI Cindy,

  I’m curious how you fit LinkedIn to your overall strategy in using these platforms? You don’t mention it here. I’m more involved with B2B markets and have been putting energy into getting LI and Twitter going first before I got into Facebook fan pages. What do you think about the difference between LI and FB for B2B markets.
  Thanks,
  Linda

  • 

    Cindy · 2 November, 2009 · 

    Hi Linda,

    You’re right. The time I spend on social media goes first to my blog and social bookmarking & networking. Then Twitter a close second. I am beefing up FaceBook Fan Page mainly because it is content that gets indexed by Google. The networking on LinkedIn on cultural topics is not really a great fit for me. Even if I write about the soft skills needed in international business, I am very sales and business development focused when it comes to “culture”. LinkedIn is also very “North American” where soft skills do not get a lot of attention – this is probably also why I get more value for my time elsewhere.

    When I first looked into LinkedIn it was a waste of my time. I got more direct contacts out of the time I spent on my blog… yes even from the same companies on LinkedIn. BUT, having said that I do one on one networking there – I prefer direct contacts most of the time. I just use it differently. It is more “corporate”, less social in my interest groups – even the Q&A’s and group discussions. It really does remind me of my local Chamber of Commerce meetings.

    With regards to the value of B2B on other platforms outside of LinkedIn… of course there is. People are people. It depends where they want to hook up with. It takes a bit more “work” creating the B2B relationships on your blog, FB or on social bookmarking platforms, but I find the relationships much better in the long run. I have to say that because I target B2B, the connections I make almost always email me or call me directly. Some of them will engage on Twitter. But they are not people who want to talk about their problems in the blog comment sections.

    You might have a different experience if you are targeting the copywriting market directly.