Twitter Interviews – #CKinterview
Today’s Twitter Interview with Deborah Swallow, @DeborahSwallow, is a little bit different. We are going to start off here, and continue on Twitter later today with #CKinterview. Both parts of this interview are below.
Deborah Swallow is a cross-cultural speaker based in the UK. Deborah’s blog is a great resource on cross-cultural communication.
Cindy King: Hi Deborah, for those who don’t know you, can you please tell us something about yourself
Deborah Swallow: Hi Cindy – great to talk to you and ‘Hello’ to everyone else out there joining in.
I’m a professional business speaker and consultant on topic of cross-cultural communication in widest sense.
Cindy King: Where do you come from, and where do you live now? What you do in life?
Deborah Swallow: SE England & still live same area – on the East Coast about an hour from London. Married, Kids, Garden and no time!
Cindy King: Have you ever lived abroad? And if so, where and for how long?
Deborah Swallow: Lived in Spain, first job was an interpreter for Ford in Valencia. Worked one week a month in Finland for around 7 years
Cindy King: Do you speak any foreign languages? Do you feel close to any particular cultures?
Deborah Swallow: French & Spanish – smattering of German, Italian & Portuguese – but all so long ago now. Very rusty at them
Cultures I feel in tune with are Spain & Finland. Cultures I’ve grown to appreciate, through learning, are Middle East & Japan
Cindy King: So how much of your cross-cultural experience is related to your professional experience?
Deborah Swallow: Almost all! We travelled around Europe for holidays when I was a kid – that gave me the enthusiasm and want to travel
so I studied languages at school so I could do a job travelling. But years later I’ve ended up interested in intercultural stuff
Cindy King: Is there a story behind your interest in international business?
Deborah Swallow: Found in Finland all my notions of business got ‘seasick’ – it was cultural difference. My professor suggested I studied it
Cindy King: How did you pick up your cross-cultural skills?
Deborah Swallow: The hard way: some real-life experience but changed my doctorate to cross-culture because of my experiences in Finland
I studied how you transfer knowledge and skills in business across multi-cultural teams
given me a really solid foundation to analyse cultures & to compare & contrast them. Some really useful tools
Cindy King: Is there anything else about your international background that you’d like to share?
Deborah Swallow: My favourite chant: there’s no right nor wrong – just different!
Cindy King: Let’s talk about your blog because that is where I first noticed you online, through tweets of your articles on cross-cultural business…
Deborah Swallow: Yes – have only managed to start this summer
Cindy King: How did you come to blog?
Deborah Swallow: It’s been a real challenge because the time involved – I’m often travelling/working away. Even now I can only do it in fits and starts.
Everything for my clients is so tailor-made I spend most of my time doing/researching for them
Cindy King: Is there a story behind your blog?
Deborah Swallow: Yes. Wanted quick way to respond to misunderstandings I heard on BBC Radio 4 ‘Today’ program: early morning news program
Often heard things and thought the answer lay in cross-cultural communication – or lack of it
Takes me ages to blog ‘cos I really research the stuff I write about – I want to include unusual things that are difficult to find.
Cindy King: What sort of people do you meet through your blog? Businesses? International?
Deborah Swallow: I’ve met some really interesting individuals – but they are all business related – but from all sorts of industries & around the world
Cindy King: Can you share one of your favorite blog posts with us?
Deborah Swallow: Japan: everything you need to know about business card ‘meishi’ etiquette
Cindy King: What do you like about this blog post in particular?
Deborah Swallow: There’s stuff that is common knowledge, but I managed to find some really different material to include – even comedy off YouTube. I hope it portrays my ‘brand’: useful, practical and different resource for international business people.
Cindy King: Have you noticed any current trends in the conversations you have through your blog?
Deborah Swallow: In the background there’s a lot of talk going on about Global Leadership and what that should be. A new Philosophy
People expect a NEW ATTITUTDE to business – no longer the Jack Welch way
Sustainable, Green, Organic, Diverse, Tolerant, Carbon Footprint, embracing Global Cultural Diversity – all that sort of stuff
Cindy King: How have you found social media helps to connect with an international audience?
Deborah Swallow: Definitely – that’s how we’ve manage to hook up
Cindy King: What other online activities to do you do besides blogging?
Deborah Swallow: Twitter, Linked-in, Plaxo for Business. Facebook for the family. Some groups for the Speaking Industry
Transcription Of Part 2 – The Twitter Interview
Cindy King: Welcome to the second part of the Cross-Cultural Interview with @DeborahSwallow
Cindy King: Over the next half hour or so I’ll be interviewing @DeborahSwallow on the subject of culture – Follow us & join in
Cindy King: After the 1st part of your interview, I wonder if you’d share some tips & golden nuggets
Deborah Swallow: Yes, I’d be happy to
Cindy King: First… What is your definition of culture in 120 characters? So… “Culture is…”
Deborah Swallow: Culture is the HEARTWARE of the Soul and the SOFTWARE of the Mind
Cindy King: Ohhh, I love that one!!! …how about making it a bit harder just for fun – “Culture is…” in one word only
Deborah Swallow: a CODE
Cindy King: Code! As a cross-cultural marketer I know this means you’ve folllowed Clotaire Rapaille’s work on the Culture Code
Deborah Swallow: That’s right. But I think most people who work with languages realize its a code as well.
Deborah Swallow: You often can’t translate concepts into different languages
Cindy King: Let’s go further along the same lines… Can you finish the sentence “International business is…”
Deborah Swallow: much more complex than people realize. Trouble is, people ‘do’ it the way they do it at home!
Cindy King: Do you have any cross-cultural tips on what to avoid in body language?
Deborah Swallow: Avoid fiddling with your hair, nose, face in public: some cultures really find it very off-putting.
Deborah Swallow: All they see is how dirty your hands must be
Cindy King: LOL – If you could give people just one tip to improve their cross-cultural skills, what would that be?
Deborah Swallow: Understand that EVERYTHING in life is culturally coded from when we were very young. So we all think differently about things:
Deborah Swallow: our meanings for things are deeply buried in our unconscious mind
Deborah Swallow: what is a business for? how we think about our boss; what is luxury; quality; love; etc.
Deborah Swallow: Individualism in Far East seen as immaturity
Cindy King: Some GREAT bits of advice! …And what one bit of advice would you give people interested in international business?
Deborah Swallow: Do your market and cross-cultural research!
Deborah Swallow: You have to find the cultural code for your product, service or business. You have to be ON CODE in your relationships.
Cindy King: Understanding the “culture code” does seem to be the key, doesn’t it?
Cindy King: With your experience as a cross-cultural speaker what other tip would you like to share?
Deborah Swallow: As a speaker you have to learn how to ‘shape’ your message so your audience can assimilate, understand and accept it.
Deborah Swallow: Examples: people have different reasoning styles, different listening patterns and want a different mix of fact and emotion
Cindy King: I can really relate to “shaping” your message, even with the cross-cultural negotiations I’ve been in…
Cindy King: When it seems impossible to get your message across, you can usually find the solution in “shaping” it differently
Deborah Swallow: Yes – cross-cultural negotiation skills are a whole different ball game – as the Yanks would say
Cindy King: OK Deborah, I have 3 more questions before I let you go…
Cindy King: What is your favorite website for international or cross-cultural inspiration? This can be anything at all.
Deborah Swallow: Anne Fox at Absolutely Intercultural and Centre for Intercultural Learning in Canada
Deborah Swallow: International.gc.ca
Deborah Swallow: Good for research at least: Geert Hofstede and then compare with other info on the internet
Deborah Swallow: International Business Etiquette – World Business Culture – Kwintessential
Deborah Swallow: Fons Trompenaars very influential thinker on the subject. But not much free resource on the internet unlike Hofstede.
Cindy King: Thanks for sharing several! I know they are all great cross-cultural resources
Cindy King: Getting back to Twitter… Can you suggest one other cross-cultural person to follow on Twitter?
Deborah Swallow: if you’re interested in China: @leslieforman
Deborah Swallow: Anne Fox is an interesting lady so I’ve suggested she starts Tweeting about what she knows about this field etc @foxdenuk
Cindy King: Thanks – those are new to me, and I’m looking forward to hooking up with them
Cindy King: And the last question, can you suggest one other international person to follow on Twitter?
Deborah Swallow: @CCTheLowdown it’s a publishing company that Tweets all sorts of interesting things – sometimes international
Deborah Swallow: I assume it Tweets things about all its different authors
Cindy King: Well I will check them out – it is great to take advantage of the international community out there
Cindy King: Great! I really appreciate your sharing these resources. And that about wraps it up…
Cindy King: Thanks so much for your time Deborah!
Deborah Swallow: My pleasure – thank you!
Cindy King: You’re most welcome
It is great to be in touch on Twitter with cross-cultural experts like yourself
Cindy King: I hope you will join the conversations with other cross-cultural & international people on International Business Ideas
Deborah Swallow: Hope your followers will find our session useful. Bye for now and it’s been great hooking up
More Twitter Interviews
- Charmayne Paul – @psitutor
- Lucy Chatburn – @pocketcultures
- Doreen Iannuzzi – @DoreenatDMS
- Donna Jackson – @wisequeen
- Chris Cotter – @CotterHUE
- Jack Yan – @jackyan
- Silvia Cambié – @XCulture
- Bill Ward – @DR4WARD
- Thierry De Baillon – @t_de_baillon
- Seshu – @PicSeshu
- Neil Urquhart – @culturematters
- Klaus & Flavia Westerwelle – @transdomo
- Donagh Kiernan – @dkiernan
- Christian Hoeferle – @hoeferleconsult
- Caroline – @ohh_la_la
- Steve Roesler – @steveroesler
- Matthew Bennett – @matthewbennett
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book


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