Cross Cultural Skills

Cross-Cultural Communication Challenge Tip 7

by on 7 March, 2009

Cross-Cultural Communication Challenge – Expand Your Mindset

Many businesses think  multicultural marketing as “just marketing”.  It is after all still about getting to know your markets and adapting your communication to them.

Today’s Cross Cultural Communication Challenge Tip aims to help you open up your mindset.  You see, multicultural marketing is not always just marketing.  After implementing a multicultural marketing program, many businesses realize they need to do some deeper work.  This is often when they find they need to adjust their business offer to their international audience before proceeding with marketing.

Cross-Cultural Communication Challenge Tip #7

In multicultural marketing you may need to adapt different aspects of your business: Not just the marketing

Your challenge to improve you cross-cultural mindset:

  • Read your daily tips every day during the challenge
  • Think about what this means to you
  • Reflect on how this could help you get more international clients

Suggested Reading:

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