Cross Cultural Skills

Cross-Cultural Communication Challenge Tip 11

by on 11 March, 2009

Cross-Cultural Communication Challenge – Expand Your Mindset

Today’s Cross Cultural Communication Challenge Tip is something I often run across.

If you are trying to reach a new international market you need to use different communication channels.

  • Some people think everything can be done over the web.
  • Some people believe they must have a physical presence abroad.

The reality might not be so clearly defined. You need to find out what works best for you.  Today “best” might mean a combination of channels.

Of course, your best marketing channels depend on your business and your markets.

Remember, the best way to reach your market in a foreign country might be different than in your own country.

Try different channels to see which one works best for you.

Cross-Cultural Communication Challenge Tip #11

Cross-cultural marketing together with multichannel marketing

can get you more international business

Your challenge to improve you cross-cultural mindset:

  • Read your daily tips every day during the challenge
  • Think about what this means to you
  • Reflect on how this could help you get more international clients

Suggested Reading:

Get the latest articles delivered to your email inbox and get a FREE Checklist to Stop Turning Away International Clients!
Name
Email
"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"

-- Chris Garrett, co-author of the "Problogger" book

Previous post:

Next post: