Content Rich By Jon Wuebben

Uniquely Cindy - Sunday Book Reviews

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have on my bookshelf and share with close friends.

Opportunities for quiet reading seem to have vanished the last couple of months.  But yesterday I took a couple of hours and read a book on SEO Copywriting.

• Content Rich - Writing Your Way To Wealth On The Web by Jon Wuebben

Jon states that his book is:

• The complete SEO Copywriting Guide for Search Engine Rankings and Sales Conversion

What You Get Out Of This Book

At first, it was hard to situate this book.  I already have some SEO copywriting skills.  What else could this book offer?

As I flipped through it, a few of the chapter titles are similar to what you would expect for Search Engine Optimization:

• Keyword Research
• Optimizing Your Site Content

But most of the book is about writing content for good Search Engine Optimization.  It is a copywriting book.

Jon caught my attention right from the beginning, my back straightened up. This book offers more than copywriting.

In the first couple of chapters I found:

• Some really useful strategies for content creation.

Now, I have spent a lot of time working on my own strategies for content creation.  And Jon actually taught me two very useful things:

• How to analyze your web copy
• How to prioritize which type of content you need to get what you want out of being online

This might seem easy for you.  But I have not run across these clear tactics before.  And these tactics are:

• Easy
• Relevant
• Measurable

If you are in any way involved in writing for the web, the first few chapters alone are worth the price of the book.

The cover of the book promises copywriting for sales conversion, and Jon shows you how.

These first chapters are good examples of what happens as you read the whole book.  There are little nuggets throughout the book.  Nuggets to help you get maximum value out of your online content.  Nuggets that come from experience.

At first, I thought I would skim through the chapters on subjects that are familiar to me.

But the book was well worth a full read.  It is obvious that Jon has the experience and knows what he is talking about.  He knows how to improve your web copy for better SEO for both humans and search engines.

Who Is This Book For?

Well, the book is definitely about copywriting.  SEO copywriting.  There are chapters for different types of online copywriting:

• Web copy
• Articles
• Press releases
• Viral copy for blogs, RSS, and Wikis
• Pay per click, landing pages and banner ads
• Emails and newsletters

Jon also explains the differences in copywriting between small companies and large corporations.  There are case studies.  And there is also a wealth of information on how to become a SEO Copywriter.

This book is great for anyone  involved in web content:

• Marketers, writers, and even technical web users.

What I most appreciated was how it is easy to see the strategies that go with the “how-to’s”.  It’s not often you find this mix in a book.  This makes it easier to see the whole picture of writing the content and using your content to get the results you want.

Here are a few more Uniquely Cindy Sunday Book Reviews:
- Online Competitive Intelligence
- Influencer: The Power To Change Anything
- How to Win Sales & Influence Spiders By Catherine Seda
- Mastering Online Marketing By Mitch Meyerson
- How The Internet Works By Preston Gralla
- Dotcomology The Science Of Making Money Online By Stone Evans
- Bit Literacy On Managing Your To Do’s
- Bit Literacy Tips On Managing Email
- Bit Literacy Tips on Managing Your Media Diet
- Bit Literacy Productivity in the Age of Information and E-mail Overload By Mark Hurst
- The Ultimate Web Marketing Strategy By Ed Rivis
- The Culturally Customized Web Site By Nitish Singh And Arun Pereira
- Letting Go Of The Words - Writing Web Content That Works By Janice Redish
- Landing Page Optimization By Tim Ash

And read even more in the…
Get International Clients International Sales Road Map

Guide To International Web Marketing • Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Tagged as: Book review, content creation, content rich, jon wuebben, sales conversion, search engine optimization, search engine rankings, seo copywriting

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Learn how you can get more international sales