Cross-cultural marketer and international sales specialist

Company Websites Still Brochures In Some Countries

by Cindy on July 24, 2008

International Web Marketing Mix

Different countries have evolved at different speeds in international web marketing.  For example, there are still some countries with brochure-style websites.

The more advanced countries in web marketing have long since dropped this style of website.  They found that brochure-style websites do not bring in business.

  • Business is different.
  • This communication platform is different.
  • Clients and prospects have different expectations.

Online businesses in the advanced countries found it was useless to fight the nature of online business.  They decided to take full advantage of the community potential online.

This is where the brochure-style website became obsolete.

But what about the countries where this is still the norm?

How should you create your international marketing plan for your clients in these countries?

The answer probably lies in multi-channel marketing.  In countries where the brochure-style website is still alive, businesses must rely on other marketing methods to get results.


Here are a few more International Web Marketing Mix articles:
- 3 Ways To Improve Your International Marketing Plan
- Web Marketing For International Sales
- What Set Of Marketing Methods Do You Need For International Success
- How To Give Turbo Power To Your Multicultural Internet Marketing To Actually Get International Clients
- Use A Multicultural Internet Marketing Strategy To Develop Your International Business
- Choice Of Internet Marketing Methods
- Using Foreign Language E-Communication Tools

Get International Clients Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development.
Learn how you can get more international sales

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