Company Websites Still Brochures In Some Countries


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Different countries have evolved at different speeds in international web marketing.

For example, there are still some countries with brochure-style websites.

The more advanced countries in web marketing have long since dropped this style of website.  They found that brochure-style websites do not bring in business.

  • Business is different.
  • This communication platform is different.
  • Clients and prospects have different expectations.

Online businesses in the advanced countries found it was useless to fight the nature of online business.  They decided to take full advantage of the community potential online.

This is where the brochure-style website became obsolete.

But what about the countries where this is still the norm?

How should you create your international marketing plan for your clients in these countries?

The answer probably lies in multi-channel marketing.  In countries where the brochure-style website is still alive, businesses must rely on other marketing methods to get results.

What do you think? Please leave your thoughts and comments below.

Photos from Shutterstock.

  Filed under: international web marketing mix



Cindy King