International Marketing

Company Websites Still Brochures In Some Countries

by on 24 July, 2008

International Web Marketing Mix

iconcatiwm Company Websites Still Brochures In Some CountriesDifferent countries have evolved at different speeds in international web marketing.  For example, there are still some countries with brochure-style websites.

The more advanced countries in web marketing have long since dropped this style of website.  They found that brochure-style websites do not bring in business.

  • Business is different.
  • This communication platform is different.
  • Clients and prospects have different expectations.

Online businesses in the advanced countries found it was useless to fight the nature of online business.  They decided to take full advantage of the community potential online.

This is where the brochure-style website became obsolete.

But what about the countries where this is still the norm?

How should you create your international marketing plan for your clients in these countries?

The answer probably lies in multi-channel marketing.  In countries where the brochure-style website is still alive, businesses must rely on other marketing methods to get results.

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"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"

-- Chris Garrett, co-author of the "Problogger" book
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