Cross-cultural marketer and international sales specialist

Communication Across Cultures Is Better With A Whole Brain Approach

by Cindy on February 5, 2008

Mind-Set In Cross-Cultural Communication

Revised on 21st July 2008

Cross-cultural communication is not an exact science. When you begin a cross-cultural business conversation for the first time, you cannot be sure where it will end.

Within cultures, people are different. Within the same cultural group:

  • There are different ways of saying hello
  • There are different ways of being polite
  • There are different ways of being respectful

Most people do not fully understand the way in which differences in cultures, and even within cultures, impact communication. Let’s look at how people approach cross-cultural communication.

Different Approaches In Developing Cross-Cultural Skills

On one end of the scale, some people enter a cross-cultural conversation without making any concessions. Some go as far as behaving as if everyone is from their own hometown.

This does not help you pick up good cross-cultural communication skills quickly.

On the other end of the scale, some people are excessively studious and read up on specific local habits. They want standardized answers on what to bring if you are invited to dinner, how to dress, when to arrive, what to say. They look for exact literal translations into their own cultural habits and language.

This also does not help you pick up good cross-cultural communication skills quickly.

Reformat Your Approach

Although both of these methods have their downfalls, practice often gets everyone to pick up good cross-cultural skills.

If you want an easier place to start, you can find a better place to start developing your international mind-set.

The best way to go into your first cross-cultural communication is use a whole brain approach

With your right brain learn to relax.

  • Be confident
  • Be yourself
  • Become aware of your own communication

Then, with your left brain let yourself open to meeting this different culture.

  • Recognize your own different personal feelings and beliefs
  • Consciously put them to the side

A whole brain approach leads to a positive meeting.

Right Brain

Allow your right brain to become in tune with the other person’s emotions.

  • Can you pick up any emotional signals?
  • Does your communication appear to be in the same place?

Open yourself up to communication with this other person. Adapt your response to his. Let your right brain open your communication.

Left Brain

With your left brain, look at the scene from a different perspective.

  • Is this an interactive dialog?
  • Are you in the same dialog?

If something seems out of place in your conversation, ask your left brain if there is something you can do to improve communication. Do not go overboard. Let your left brain keep control of your actions.

A Whole Brain Approach

Appearing warm and communicative, ready to open conversation and taking suitable actions ensures great communication.

Remember, respectful and polite communication works well in all cultures.

The trick is know how to adjust your own definition of respectful and polite to fit in well with other cultures. A whole brain approach will guide you to do this.

Don’t miss this guide on Get International Clients:
- The Secret Of Successful Intercultural Communication

Here are some articles on Mindset In Cross-Cultural Communication:
- Cross Cultural Vision Is More Important Than Learning International Habits
- Communication Across Cultures Is Better With A Whole Brain Approach
- How To Acquire The Right Mindset For International Sales
- The Right Mindset For International Negotiations
- Boost Your Company Way Out Of Your Local Recession Field

Here are some articles on Cross-Cultural Communication Differences:
- Free Courses, Content And Culture Scams
- Different Countries = Different Rules
- Different Eye Tracking For Different Cultures
- Music In Cultural Differences

Read more on Cross-Cultural Communication Challenges in this article:
- Small Businesses Learn From Intercultural Communication Difficulties To Grow Their International Business

And read even more in the…
Get International Clients International Sales Road Map

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Guide 5 - Connect With Your International Markets

How can you connect with your international clients?What communication do you need to connect with international markets?

Read about how to create your international marketing strategy.

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Guide To Cultural Web Tools

How can you tweak your web site to improve your cross-cultural communication?

Lots of tools here.

Get International Clients Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development.
Learn how you can get more international sales

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