Cross Cultural Skills

Christmas Buffling In Britain

by on 19 December, 2008

Culture Videos

Continuing on from last week’s “buffling”…

Here is another example of business waffling.  This time it is in a Christmas setting.

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For those readers outside of the UK…

…This is indeed a parody of a typical British Christmas scene.

To find a list of Britain’s 20 most hated “buffling” phrases have a look at last week’s article on

Clarity In Cross-Cultural Communication

Again, this is a great example of how to take clarity out of communication.

…And how a lack of clarity can easily lead to confusion.

Clarity is one of the two key elements to build trust in cross-cultural communication. The other key trust-building element is consistency.

  • Trust is important in all communication.
  • Trust becomes more important in business communication.
  • And even more important in international business communication.

If you do not make a conscious effort to build trust in international business, it is very simple:

  • You will lose international clients.

Luckily building trust does not require complicated and intertwined strategies. All you need to improve is clarity and consistency.

But to get clarity and consistency right, you do need to constantly review your communication for ways to improve it.

Brush up your international skills…
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Step 5 – Connect With Your International Markets

Connect…
With culture customized content
With trust and empathy
With strong cross-cultural communication

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Culture Customized Content

How can culture-customized content increase your international sales?

Find out more in Step 5 on Get International Clients

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Cultural Web Tools

How can you tweak your web site to improve your cross-cultural communication?

Find out more in Step 8 on Get International Clients

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