Don’t fall into the first cross cultural communication minefield of not thoroughly identifying the right person you need to negotiate with.
International business negotiations are not easy to navigate. Sometimes even the simplest of assumptions right at the beginning can lead you astray.
Social Bookmarking
Some businesses never establish an active international business development strategy because they think they will need face to face meetings with their prospects before any international sales come through.
It’s true; in the past some sales people reacted to an international customer inquiry by immediately scheduling a meeting, and then hopping on a plane.
Yes, face to […]
27 March, 2008 – 11:40 am
After looking at the term International Business yesterday, let’s look at International Marketing.
What is International Marketing?
Again, I tend to use the most basic definition, and this is what I encounter in multicultural environments:
International Marketing is simply marketing to people or companies outside of your own domestic market.
What is the difference between International Marketing and Global […]
26 March, 2008 – 11:39 am
I come across quite a few questions lately on the subject of defining International Business.
What is international business?
Dealing with so many different cultures and with extensive experience in the field, I tend to apply the simplest of definitions: business transactions crossing national borders at any stage of the transaction.
But then very often another question crops […]
31 January, 2008 – 2:13 pm
An international marketing strategy requires sustaining an international mindset. Setting up an international marketing strategy requires a more intense focus than for a local marketing strategy. There are so many more factors to take into account.
If you have markets in several countries it can be a challenge to remain open to all of their different […]
26 January, 2008 – 4:56 pm
Small businesses complicate their efforts in trying to uncover international business opportunities. Their own personal actions have far more impact on their success than relying on translators and looking for foreign joint venture partners.
The small actions you can take at home will have more immediate impact on your international business development than the services you […]
12 January, 2008 – 2:43 pm
Why a systematic case study plan at time of sale is important to your international business development.
If you implement a systematic case study plan at the time of sale, you will get several case study elements. Some of your clients may not be willing to commit to a full case study. Not to worry. There […]
5 January, 2008 – 2:38 pm
What international business development tool is so powerful it calls your prospects and clients to action… and can demolish the biggest stumbling block of all in international business?
A Case Study.
You see, telling a story is a very powerful communication tool. It speaks across cultures, across language levels. A case study is a story. The story […]
Category Archives: 
WEEKLY Newsletter gives you FREE TIPS to help you develop your international business faster.
Thank you for visiting my blog. I am a freelance
