How To Create An International Business Blog
Earlier this week we looked at how business blogging is a sales conversion tool and for international readers they are strongest at building relationships and making the connection across distance. The question is, can you expect to get international clients out of a business blog? Is an international business blog just as good at sales conversion as a business blog can be in it’s local environment?
Well it depends on several things:
- Whether you already have international clients, or not
- Where you are located and where your international clients are located
- What you sell and what you can sell to your international clients
How International Blogs Bring You Sales
First here are the reasons why an international blog can bring you international clients. An international business blog can:
- Provide a platform to give more lifetime value to any international customers you may already have
- Make it easier to evaluate specific countries to explore further
- Create authority & relationships for an initial step into a foreign country
- Give your business visibility to bring in opportunities to create joint ventures or foreign partnerships
In order to get beyond the connection or communication platform you need something else.
The Secret Ingredient
An international business blog can only help you make sales if you find the way to develop relationships with your international blog readers. And this will depend on who you want to reach.
To make a business blog successful in international markets requires a bit more effort. You really need to dig and sift through your online options to find the right one or ones to use to create the authentic connection with your international audience. Then you need to examine your communication strategy carefully to see how this fits in with the culture you are trying to connect with.
It is no secret. Culture-customized content gets more sales. This also means foreign language content gets more sales.
Although your end goal is to create culture-customized communication plan, you can decide to start off with one broad international communication plan. This can give you the time you need to come up with a good strategy and find the right foreign content providers. You will need to transition through to fully customized content if you are serious about developing a foreign market.
One Possible Strategy
Here is an easy first step that works for many cases:
- One international business blog, targeting a broad audience
- Culture targeted social media marketing to promote your blog
This can create an online synergy and give you feedback on specific markets that can be of interest to you. This process can help you make the business decision to choose which foreign markets to develop first.
Your next action would be to conduct further country-specific campaigns outside of your blog. Your blog could then become a platform for your sales conversion process. However, the distance your blog can take you along the path of sales conversion would depend on a variety of factors relative to your business.
What about you?
- How are you using your blog to engage with your international clients?
- What challenges do you face when using your blog to reach international markets?
- What successes have you had in connecting with international clients through your blog?
Please share your comments below.
More on How To Create An International Business Blog:
- 3 Different Communication Challenges Of An International Blog
- My International Blog Promotion Secret
- Investment In An International Business Blog
- Business Blogs For Sales Conversion
- Business Blogs To Open Foreign Markets
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