Book Review - Landing Page Optimization

There are a few books out there on landing page optimization.Everyone recommends the Landing Page Report published by MarketingSherpa. But at just under $500 this is too steep for many budgets. Tim Ash’s new book is a very good alternative. In fact, it is probably a good idea to start here.Landing Page Optimization, The Definitive Guide To Testing And Tuning For Conversion By Tim Ash

Tim’s book gives a very good outline of all aspects of landing page optimization and conversion: where to start, what to do and all of the team players and their roles. You learn how to do the measurements and how to use them to improve your conversion.This book is totally business focused and all about getting more sales and keeping clients.

I think this book is great to read if you are beginning a website and also if you have been tinkering with one for a while. You can always work on increasing your landing page conversion. Tim reminds us all of the important things to do for good conversion, and draws our attention to the points we often skip over or need to come back to regularly.

I also particularly liked two parts:

his reminder of where to start - it makes you want to keep this book to check through every 6 months or so. As an inspiration to continually try to tweak your conversion and to verify that your website is still on course.
his take on deciding whether to outsource your conversion testing or not. As a marketer I know this is always a tough call.

As I have many non-native English speakers reading this, here are my comments on readability for them: This is a very easy to read book. It is non technical and very well explained. If this subject interests you, I’m sure you will want to read all of the 300 odd pages.

As Tim Ash says, this next year will see many companies studying their landing page optimization. Businesses always look work on all sorts of traffic acquisition and client retention through email marketing.

But most businesses tend to forget about the conversion process. Or at least they think they have worked on it, when in fact they have barely scraped the surface.
Using internet marketing to develop international sales is often thwarted due to bad international conversion. The game rules are the same for both domestic and international websites.

Spend some time developing, testing and adjusting good conversion strategies, and your skills will be good for both domestic and international clients.

Here’s to your international success,

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