Cross Cultural Skills

Landing Page Optimization By Tim Ash

by on 26 April, 2008

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Book & Product Reviews

There are a few books out there on landing page optimization.Everyone recommends the Landing Page Report published by MarketingSherpa.

But at just under $500 this is too steep for many budgets. Tim Ash’s new book is a very good alternative. In fact, it is probably a good idea to start here.

Landing Page Optimization, The Definitive Guide To Testing And Tuning For Conversion By Tim Ash

Tim’s book gives a very good outline of all aspects of landing page optimization and conversion: where to start, what to do and all of the team players and their roles. You learn how to do the measurements and how to use them to improve your conversion.This book is totally business focused and all about getting more sales and keeping clients.

I think this book is great to read if you are beginning a website and also if you have been tinkering with one for a while. You can always work on increasing your landing page conversion. Tim reminds us all of the important things to do for good conversion, and draws our attention to the points we often skip over or need to come back to regularly.

I also particularly liked two parts:

  • his reminder of where to start – it makes you want to keep this book to check through every 6 months or so. As an inspiration to continually try to tweak your conversion and to verify that your website is still on course.
  • his take on deciding whether to outsource your conversion testing or not. As a marketer I know this is always a tough call.

As I have many non-native English speakers reading this, here are my comments on readability for them: This is a very easy to read book. It is non technical and very well explained. If this subject interests you, I’m sure you will want to read all of the 300 odd pages.

As Tim Ash says, this next year will see many companies studying their landing page optimization. Businesses always look work on all sorts of traffic acquisition and client retention through email marketing.

But most businesses tend to forget about the conversion process. Or at least they think they have worked on it, when in fact they have barely scraped the surface.
Using internet marketing to develop international sales is often thwarted due to bad international conversion. The game rules are the same for both domestic and international websites.

Spend some time developing, testing and adjusting good conversion strategies, and your skills will be good for both domestic and international clients.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

International Sales

Here are reviews of the books I have read recently to help me with international sales:

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

Here are some Product Reviews:

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

150multichannel marketing Landing Page Optimization By Tim Ash

Guide To Multichannel Marketing

• Do you know how to communicate with different countries?

This guide shows you how
150internationalwebmarketing Landing Page Optimization By Tim Ash

Guide To International Web Marketing

• Do you know how to pull all of your different international marketing pieces together?

This guide shows you how
5connect150 Landing Page Optimization By Tim Ash

Step 5 – Connect With Your International Markets

Connect…

• With culture customized content

• With trust and empathy

• With strong cross-cultural communication
basics150 Landing Page Optimization By Tim Ash

International Business Success Basics

• Do you feel at a loss with regards to dealing with international business?

This guide gives you the background information you need right from the start.

Tagged as: book review, landing page optimization

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"Cindy is a real authority on all things international marketing.
She is who I turn to when I have questions and you should too"
-- Chris Garrett, co-author of the "Problogger" book
  • http://SiteTuners.com Tim Ash

    Hi Cindy,

    Thanks for your thoughtful review of my book!

    I really tried to write it for a general business audience. Even though it is pretty broad in its scope, it should be accessible to anyone who is serious about online marketing.

    With regard to the in-sourcing or outsourcing decision, my company SiteTuners.com supports both: http://sitetuners.com/design-tuning.html

    We will run full-service landing page testing engagements and get paid on a performance basis (out of the documented extra profits that we create). If a company wants to set up a testing program in-house, we also license our TuningEngine technology. This allows them to run much larger and more powerful tests than is possible with standard multivariate testing approaches. The technology is also completely hands-free – in other words you just implement the landing page variations that you want to test and the TuningEngine gives you the right answer after collecting enough data.

    I agree with you about the need to fix international landing pages. Often companies view these as an afterthought. This is a shame considering that many companies get a significant portion of their business outside of their home countries and languages.

    Warmest regards,

    Tim Ash, President – SiteTuners.com

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  • http://www.websys.co.in Web Sys India

    hey there
    i am planning to buy this book on amazon . hope it is good as you say :)

  • http://getinternationalclients.com/about/ Cindy

    Hi Web Sys India

    There really aren't that many books out there on Landing Page Optimization.
    And I really appreciated this book – I'm sure you will too.

    Cindy

  • gbristow

    Hi,
    This is a nice article. I bought Amazon book yesterday. This book gives a very good outline of all aspects of landing page optimization and conversion. It helped me a lot.
    ——————————
    Grey Bristow
    There are a lot of sites out there showing book video. BookVideoTV, BookTelevision and of course CSPAN, but I like how BN.com and Reader's Entertainment TV have specific genre channels and original shows. There's just more to see and I can be specific in what genre I'm interested in. Anyone else watch online tv?
    Reader's Entertainment

  • gbristow

    Reader's Entertainment

  • http://www.readersentertainment.tv Johnson Mathew

    This is a nice book.I read it and I found many new things.I suggested my friends to read this book.
    ————————————————————————–
    Johnson Mathew
    There are a lot of sites out there showing book video. BookVideoTV, BookTelevision and of course CSPAN, but I like how BN.com and Reader's Entertainment TV have specific genre channels and original shows. There's just more to see and I can be specific in what genre I'm interested in. Anyone else watch online tv?
    Reader's Entertainment

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  • http://cindyking.biz/ Cindy King

    No need for anyone to translate this.

    Unless you happen to be interested in the Chinese jewelry Network Alliance

  • http://www.abloggerblog.com Wei Liang

    Looks like a great book for creating a squeeze page. It is definitely one of the best ways to collect lead for a business. Would get the book when I have the time for it. Too many books on hand at the moment.

    Thanks for the review Cindy.

    Wei Liang

  • http://cindyking.biz/ Cindy King

    Wei,

    I know what you mean about having too many books at hand already!

    Now, where is that speed reading course again?

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  • games

    This article I so true, keep on writing like this, enjoyment to read :) 987

  • John

    I know you briefly touched on cultural differences, however I think this is a big problem in our economy today. We are quickly growing into a multinational world that operates constantly on a day to day basis. International relations are extremely important. Thank you for this post. I believe that having effective communication can really increase your ROI within a business.

  • John

    I know you briefly touched on cultural differences, however I think this is a big problem in our economy today. We are quickly growing into a multinational world that operates constantly on a day to day basis. International relations are extremely important. Thank you for this post. I believe that having effective communication can really increase your ROI within a business.

  • http://cindyking.biz Cindy

    Hi John,

    I appreciate your comments here. Yes, I think we will all need good cross-cultural communication skills in the future… and especially anyone in business. I just hope there are not too many “growing pains” as we adjust to these new connections.

  • http://cindyking.biz Cindy

    Hi John,

    I appreciate your comments here. Yes, I think we will all need good cross-cultural communication skills in the future… and especially anyone in business. I just hope there are not too many “growing pains” as we adjust to these new connections.

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    [...] Landing Page Optimization By Tim Ash [...]

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    [...] Landing Page Optimization By Tim Ash [...]

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