When I first lived in a non-English speaking country almost 30 years ago, I did not know how much I would change my own way of communicating. My own English. And it has really changed.
The Difficulties Of A Non-Native English Speaker
In many ways, I think most foreigners, who learn English as a second […]
I have had a few inquiries recently about how cultural differences affect customer service expectations.
I don’t know why there has been such a sudden interest in cultural differences in customer services expectations. Let me be a little cheeky and wonder if companies are feeling the cultural backlash of outsourcing to countries where the culture […]
Yesterday I read Mastering Online Marketing by Mitch Meyerson. Mitch Meyerson is a Guerrilla Marketer and founder of Guerrilla Marketing Coaching.
Someone recommended this book to me a while ago. I looked it up on Amazon, saw the cover and backtracked. The cover sends very strong out-of-date signals to me. If you are […]
Les articles destinés pour le marketing en ligne sont différents des articles publiés dans d’autres médias.
Le lecteur web a différents habitudes de lecture. En fait il faut écrire pour trois personnes :
Les moteurs de recherche
Le lecteur qui va tout lire
Le lecteur qui ne va lire que les titres et les sous-titres en premier temps
Avant […]
ICANN, the Internet Corporation for Assigned Names and Numbers overseas a number of Internet related tasks. ICANN met in Paris this week. There were a fews interesting things that came out of this meeting.
You can read more about the results of their recent meeting from Ars Technica, here:
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Internet marketing can open your business to different countries. But it is not always easy to actually get foreign sales.
You need more than a website and basic internet marketing.
International Lead Generation System
You will only be able to make international sales if you have a good lead generation system.
This is not the only thing […]
I just started a brief course in French for both copywriting and article writing. The course is only available through email subscription. There are a couple of dozen people signed up for both the copywriting and the article marketing courses.
This is something I’m doing totally free and is not in any way used […]
How The Internet Works, by Preston Gralla, is in its 8th edition. It is a book for anyone who wants to know how the internet works at a simple level. Primarily aimed at beginner and intermediate level people it includes the occasional item that even most professionals will find interesting.
This is a very good […]
C’est facile.
Avec des articles.
Mais comment trouver les sources de contenu pour vos articles ?
C’est souvent un souci pour les gens qui débutent.
Il y a des sources d’information traditionnelles :
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There are many stories out there about the cultural blunders businesses make. These stories always make a splash in the media.
Some of them are high profile blunders.
Some of them cost companies money.
Some of them caused a loss in potential revenue.
Some of them delayed international expansion…for a long time.
Mistakes Are Human
And yet, when you try to […]
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