Asinine Advertising By Herschell Gordon Lewis

by Cindy King on 22 July, 2008   Share      

Book & Product Reviews

As you can tell I have been busy changing blog themes, both here and on my Live Portfolio, Get International Clients. So with busy days I looked for a light evening read.

Asinine Advertising, How stupid and unethical advertising costs you money! by Herchell Gorden Lewis.

I have been lucky to attend an event where Hershell gave a live presentation. The man has style. A style rare to come by. He is extremely entertaining and a great word smith. This book is just as good as his presentation.

The title says it is about advertising. But it is for everyone who buys things. It gives astute insight into the American consumer society. But I don’t think it is limited to a portrait of life in America.

Read this book if you want to spend a couple of hours smiling, chuckling and laughing. It is a very relaxing book to read after a long day working brainlessly changing WordPress themes.

Non-native English speakers beware, you might miss most of the fun. There is a lot of play on words and it is North American specific English, and probably even generation specific language. Also, keep in mind that Herschell speaks in a style you do not really find today.

This is part of the reason why he is so refreshing. The other part is because he speaks his mind bypassing the politically correct communication style more common today.

Read more Book Reviews:

Communication For International Sales

Here are reviews of the books I have read recently to help me with communication for international sales:

International Sales

Here are reviews of the books I have read recently to help me with international sales:

International Web Marketing

Here are reviews of the books I have read recently to help me with international web marketing:

Here are some Product Reviews:

All of the book and product reviews here are totally unsolicited… spontaneous …and without affiliate links. These are books I have read recently and only the ones that I share with friends. So all of the reviews you find here are on books and products that I highly recommend.

Also, as these are books and products that I have recently read since, this is not a list of my all-time favorite books. Hopefully I will get around to reviewing my favorite culture and international business books sometime soon.

Use these skills in your international tactics on the…
Get International Clients International Sales Road Map:

Multichannel marketing

Guide To Multichannel Marketing

Do you know how to communicate with different countries?

This guide shows you how

International web marketing

Guide To International Web Marketing

Do you know how to pull all of your different international marketing pieces together?

This guide shows you how

Connect with your international markets

Step 5 – Connect With Your International Markets

Connect…

With culture customized content

With trust and empathy

With strong cross-cultural communication

International business success basics

International Business Success Basics

Do you feel at a loss with regards to dealing with international business?

This guide gives you the background information you need right from the start.

Cindy KingWant to learn how to avoid cultural blunders? Subscribe to this blog feed.
Need to turbo charge your cultural skills? Get my short cross-cultural communication tips.
Ready for serious international marketing? Skype me or email me & let's grow your business.

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