There are many different aspects to web marketing and most of them center around your website or blog. Although your website is visible to the whole world you need a solid international web marketing plan to get it to work well for your business. And to reach and to communicate well with international audiences you’ll need to use a variety of other marketing tools and techniques.
The international web is evolving and unfortunately there are still limitations to what you can do with international web marketing. Not everyone can rely solely on web marketing to develop an international business. But it can help you to get feedback and understand your international markets better. You can also use web marketing to increase international exposure and take up a part of the international marketing for your business. You might even be able to adapt some of the internet marketers business development tactics to create a secondary activity for your business.
It’s important to look at the current realities of your potential market in the countries you want to target. Although there are limitations, you just might be able to reach new markets with relatively little investment through some well planned web marketing. The series here cover the following categories:
- International Web Marketing Primer
- International Web Marketing Tools
- Web Marketing With Different Languages
They aim to help you find the right ways to use common web marketing tools and tactics for your business in an international environment.
International Web Marketing Primer
The web has been here long enough for to have a good idea of what the best web marketing practices are. And many companies have even used web marketing to develop their international markets. But web marketing is still evolving across the globe and this impacts the tactics we use. This series international web marketing looks at adapting traditional international marketing and cross-cultural skills with some of the main web marketing practices today. This will help you acquire the international skills you need to get more international clients as this environment continues to change.
Any one marketing tool or technique alone will have limited results in international marketing. So you’ll need to come up with a variety of them to see results in your business. The question is: which marketing tools should you use? The answer of course depends on which international markets you are targeting, what the realistic possibilities are for web marketing in those markets and what your own marketing objectives are. This series helps you to find the right international marketing mix for you international business development within a strategic web marketing plan.
When you market your business online you’re sure to notice how quickly techniques change. For businesses with international audiences online there’s lots of things to keep up with. On the one hand web marketing tactics evolve constantly, and on the other hand international markets are still progressing in how they adopt new media and use the web. Marketers new to the web are anxious to improve their marketing and even seasoned web marketers must continually work to keep up with the changes online. This series provides a closer look at improving your web marketing for a better fit into your international marketing plan.
International Web Marketing Tools
When you are crafting your international marketing mix need to also integrate multiple channels of communication. Multichannel marketing can help you in two different ways when marketing to international clients. Of course, it helps you to get better results from your international marketing. But it is also a useful technique to use when you need to stimulate feedback from your international markets and learn more about them. This series is about multicultural marketing within an international web marketing strategy to reach more international clients.
First of all, I have to be clear, these marketing tactics are not totally free. They do require manpower and an investment of time. But for small businesses bootstrapping their international marketing, this series offers ideas for effective web marketing techniques to develop international markets without spending any money.
Web Marketing With Different Languages
This series with how to instructions for submitting your website to Chinese, German and Russian search engines was written some time ago and they may not be up-to-date. Submitting your website to foreign search engines helps you to get better visibility in those countries. But it’s only really worthwhile for the search engines that do no use the Google algorithm for their search processing. And it’s not always possible to submit your website to foreign search engines. Some countries require you to have an address within the country for example. But I hope this series inspires you to find get beyond any barriers you may have and have a look at what’s out there. At the time, it was fairly easy for me to submit my website to the Chinese and Russian search engines simply by using Google’s translation tool and being a little bit methodical in going through the process. You can use the same process to help you with other international market research.
Foreign languages can create a few small hurdles in international web marketing. And it’s easy to stop when you encounter these little challenges and say you lack the necessary language skills. But all you need is a little help to get over the hurdle. This series is to inspire first time international businesses to get over some of the small hurdles foreign languages present, and to feel more comfortable dealing with foreign languages in international web marketing in general.
Although it is very highly recommended to NOT use these translation software for any sales and marketing materials, many international businesses use them for their international market research. Online translation tools can save you time and money when used wisely, for example, when used for preliminary market research. And some language combinations give better results than others, so you must not jump in blindly and use them for all of your translations. This series shows you how to use the free online translation tools for international business development in today’s world.
International Marketing On Facebook
Please click through and “Like” this Facebook page on international marketing.
- Cross-Cultural Competence
- International Business Development
- International Marketing
- International Sales
- International Social Media
- International Web Marketing
Now, It’s Your Turn
- What do you find the most challenging in international web marketing?
- What portion of your international marketing do you allocate to the web?
- What tools do you use for your international web marketing?