Social Media Localization

International Social Media

iconcatism Social Media Localization Here is a new series on social media localization to reach new international markets. This is in response to a number of requests I’ve been getting recently:

Do you need to adapt your social media communication to reach international audiences?
How should you adapt your social media communication for international business success?
What do you need to know for social media localization?
Are there social media platforms easier to localize for international audiences than others?
How should businesses approach social media localization to get more out of their international marketing?

You need to localize or adapt your social media marketing to communicate and create connections with people from different cultures. This is the investment you need to make to get real business value out of your international social media.

There are many questions without answers because many factors impacting localization are currently evolving. But over the last few years I’ve used my cross-cultural skills and international business development expertise to successfully build my own international business network through social media. And I network daily with many social media users in many corners of the world.

So I’m used to operating in this ever-changing environment and monitor the evolution in these different cultural environments on social media. In these articles I’m going to distill the information I’ve picked up and share it with you.