The web gives us visibility to the rest of the world and social media provides us with a tool to connect with a large portion of this world. As web communication in different countries continues to develop and social media evolves the opportunities for using social media in international business will expand.
But businesses can use international social media today. After all, I used international social media marketing to successfully build a strong international network for my own business.
This blog is about cross-cultural skills for international business development, and I frequently cover what I learn about the role social media in international networking, international market research and more. Here are the categories covered in these article series:
- Social Media In International Business
- Cross-Cultural People Skills In International Social Media
- International Social Media Tips
- Social Media Tools
These series are aimed at raising your awareness of how you need to adapt your marketing to get more international clients.
Social Media In International Business
Before we can look at what you can do with social media to develop international markets, you need to understand what social media is. Once your business has a good grasp of social media you can look at how cultural differences will impact your social media marketing and study the scope of what you can do with social media for your international business.
Many businesses struggle to figure out how to use social media for their own domestic markets let alone for international markets. So here is a series of articles on using social media for business. Although my blog is about international business and these articles are relevant to international business development on social media, they are also useful for businesses struggling to get results from their social media marketing in domestic markets.
Cross-Cultural People Skills In International Social Media
Social media is people-to-people communication. This is why social media communication across cultures requires good cross-cultural skills. Social media communication between people of different cultures can easily break down due to a lack of cross-cultural communication skills. This is why businesses interested in establishing relationships with customers, potential clients, suppliers, or business partners in different countries always need cross-cultural and international skills no matter what the communication platform.
You can use social media for different business tactics. But there’s one you simply cannot ignore: social media is a great networking tool. This is why networking is one of the best ways to use social media in international business development. You can network on social media for a variety of different objectives to help you develop your business abroad.
International Social Media Tips
Over the last few years I’ve used my cross-cultural skills and international business development expertise to successfully build my own international business network through social media. And I network daily with many social media users in many corners of the world. So I’m used to operating in this ever-changing environment and monitor the evolution in these different cultural environments on social media. In these articles I’m going to distill the information I’ve picked up and share it with you.
Social Media Tools
- Twitter Guide
- Facebook Guide
- Posterous Guide
International Social Media On Facebook
Please click through and “Like” this Facebook page on international social media.