The saying says “money makes the world go round”. International business relies on great internationals sales skills.
But cross-cultural selling has its challenges. I’ve learned a lot of things and picked up a few international selling tricks during my 25 years in international business and share them here on this blog.
Here’s a list of article series on International Sales.
Click through to learn more about the different aspects of international selling to develop your business in other countries.
International Sales Basics
Do you have a few international clients and want to develop those markets fully? Then you need a good international sales strategy. This will help you to stay focused, incorporate the international business tactics you need and get more international clients. This series of articles will help you to create an international sales strategy to enter new foreign markets.
The cultural differences in international business effect how sales are made. The art of cross-cultural selling is acquired through experience. But with good sales skills you’ll be able to pick up some useful cross-cultural sales tips here on this blog. This series of articles on cross-cultural selling basics and is based on my what I picked up in over 25 years field experience, based in North America and Europe and with sales responsibilities covering the globe.
Are you wondering what the world of an international sales professional is like? Many people idealize the travel and going to exotic places. But an international sales job also has unique challenges. Cross-cultural communication difficulties make it challenging to simply get the job done and physically adjusting to different lifestyles can become tiring. When you combine this with the ever increasing demands of business today, it’s not always ideal. Here are some articles to help you get a better picture of the international sales profession.
International Sales Components
When you are in one country and want to develop your market in another country for the first time, things can look impossible. International web marketing provides businesses with opportunities for international lead generation. These lead generation possibilities expand with the use of creative content marketing and the knowledge that the lead generation cycles may be longer than you would expect in your domestic market. Read more about international lead generation through web marketing in this articles series.
Because different cultures perceive things differently and respond to different emotional buttons when buying, you’ll probably want to look at adapting your sales offer for a better cultural fit. There are a variety of components to your sales offer to review for best cultural appeal. With this extra effort you’ll learn more about your international clients and how to sell better to them. This series of articles on how to present the right offer to new international markets to get more sales.
International Sales Skills
Selling to international clients has its challenges. There are different ways of doing things and you usually have more information to monitor during the sales process. You need to adapt to different environments while keeping your own business objectives in mind. And it’s not always easy to do when you first begin selling to international clients. In this series I share the international sales tips I learned while selling in the field to help you build your international skills faster.
Cross-cultural communication difficulties make international business negotiations challenging. Even with international business experience you’ll need thorough preparation and the ability to give your full attention to bring international negotiations to successful conclusion. But in today’s business environment it’s not always do everything needed. This is when a good primer on international negotiation can come in handy. And in this series you’ll find my best tips for successful international business negotiations.
It’s easy to notice the obvious cultural differences in international business, but don’t forget that people in different cultures also have different customer expectations. And in order to develop your international business to its full potential you need to know what these expectations are and what you can do about it. This series shows you the differences in international customer expectations and how this effects your cross-cultural selling.