There are three different types of marketing covered in this section: International Marketing, International Web Marketing and International Content Marketing. But these are not the only ways of marketing your international business covered on this blog.
Although social media can be used for other objectives (networking, sales, customer support, research) it’s also a great marketing tool. So, be sure to check out the section on International Social Media too.
This section makes the connection to more traditional international marketing practices. Your success abroad depends on it.
When selling to international clients you’ll need to adjust your marketing before you can really tap into your new international markets. Your international clients respond differently to your marketing messages and you’ll need to find out what you need to say them to make more sales. To develop a specific international market you’ll probably have to review your marketing right from the beginning. And applying cross-cultural marketing techniques can improve your marketing even further. This section aims to raise your awareness of how you need to adapt your marketing to get more international clients from a traditional business perspective.
Overview Of International Marketing
You need to have a good understanding of marketing before you begin marketing to international clients. The stronger your marketing expertise the easier you’ll have to adapt your tactics to international markets. You’ll probably need to spend more time learning about your international clients before rolling out your international marketing program. And you’ll need to constantly monitor how your international marketing connects with your different international audiences. These articles cover some international marketing basics to help you get started.
International marketing requires considerable time investment in listening to your international clients and fine tuning your marketing to fit the particularities of these unknown markets. And as you learn more about your international clients you’ll naturally want to improve your marketing. During the process of improving your international marketing it’s important to keep in mind the specific differences in working within international environments. This series of articles will help your improve your international marketing and get more international clients.
Overview Of Cross-Cultural Marketing
Marketing to people from different countries is not quite the same. You need to have cross-cultural marketing skills to build an international business. In cross-cultural marketing you adjust your marketing to make sure your message comes across as you intend it to. This series on cross-cultural marketing will show you how to get more international clients.
Building trust is critical in all business but it can be a struggle in international business. You will find many different aspects of building trust with international clients here on this blog. This series is specifically to help marketers create trust with stronger cross-cultural marketing to get more international sales.
The international web is evolving and unfortunately there are still limitations to what you can do with international web marketing. Not everyone can rely solely on web marketing to develop an international business. But it can help you to get feedback and understand your international markets better. You can also use web marketing to increase international exposure and take up a part of the international marketing for your business. You might even be able to adapt some of the internet marketers business development tactics to create a secondary activity for your business.
It’s important to look at the current realities of your potential market in the countries you want to target. Although there are limitations, you just might be able to reach new markets with relatively little investment through some well planned web marketing. The series here cover the following categories:
- International Web Marketing Primer
- International Web Marketing Tools
- Web Marketing With Different Languages
They aim to help you find the right ways to use common web marketing tools and tactics for your business in an international environment. Read more on international web marketing here.
When you target international audiences online you need to adjust the content you create to connect across cultures. And the content you create for specific international audiences will become a central part of your international web marketing. Here are the different article series on international content marketing to help you get more international sales.
- International Content
- Writing For International Audiences
- International Content Skills
- Types Of Content
Remember, the international clients you connect with online might use your content in different ways and they might have cultural preferences in appreciating different formats. Use these article series as inspiration for you to create a strong international web content marketing plan for your business. Read more on international content marketing here.
International Marketing On Facebook
Please click through and “Like” this Facebook page on international marketing.
- Cross-Cultural Competence
- International Business Development
- International Content Marketing
- International Sales
- International Social Media
- International Web Marketing
Now, It’s Your Turn
- What do you find the most challenging in international marketing?
- How important is international marketing for your business?
- What tactics do you use for your international marketing?