When you target international audiences online you need to adjust the content you create to connect across cultures. And the content you create for specific international audiences will become a central part of your international web marketing. Here are the different article series on international content marketing to help you get more international sales.
- International Content
- Writing For International Audiences
- International Content Skills
- Types Of Content
Remember, the international clients you connect with online might use your content in different ways and they might have cultural preferences in appreciating different formats. Use these article series as inspiration for you to create a strong international web content marketing plan for your business.
Culturally customizing your content within an international web marketing strategy creates a stronger international presence. The more you adapt your communication to fit in with the communication your international clients are used to, the better you’ll develop your international business. This is a series of articles on how to adapt your content for optimum communication with your international clients.
It’s a mistake to simply take the same content you use to connect with your domestic market and have it translated in the hope of connecting with one of your international markets and making sales. You will increase the sales opportunities with foreign language content written specifically for each culture you are targeting. But you need to know your international clients well and understand what you need to communicate to get the results you want. This series shares how to create content to get international clients.
Writing For International Audiences
This series of articles on how to internationalize your English to connect with a broad English speaking audience from many different countries and with different language skills. Before you translate all of your sales and marketing materials to different languages and adapt your communication for different cultures, you’ll most likely need to create content in English to be read by a very wide audience. This is what is referred to here as “International English” whether it is with British spelling or American spelling it doesn’t really matter. International English is easy for many different cultures to understand and it can help you in the process of adapting your communication to get more international clients.
The main mistake most businesses make is not investing enough in translations to have good enough to make sales and bring in international business. In many cases they need much more than a translator, they need a local marketing expert to adapt their content to their new markets. And then there are the hurdles encountered with using translation software. Good “human” translation is expensive and takes time. Businesses today need both the top end and the low in translation services. But they need to know when to use them. It’s always worth investing in a local marketer for all of the content read by your prospects and clients. But translation software is a great help for market research. This series will help you to learn when to use the different translation options.
International Content Skills
Writing sales and marketing materials for a broad international audience in not easy. You need to adjust your English and pay attention to cross-cultural differences. In addition a strong international profile will help you to know which words will be easier for your international audience to understand and where they will need extra explanations. This is a short series of articles on international copywriting.
Trust is the easiest thing to lose in international business. You can lose it in the batting of an eye and you probably would not even know why. In international business, you must constantly work on building and maintaining trust in everything you do. And this includes your content and all of your communication. Luckily there are a few tools you can use in your international marketing to help you build trust. This series of articles gives you a few tools which you can use to build trust and create strong cross-cultural communication in international business.
Types Of Content
One of the most powerful content marketing tools businesses can use is a white paper. White Papers provide your prospects with a clear understanding of the topic they are covering. They are used to explain any objections your clients may have. A good use of white papers within an international web marketing strategy can be a significant help in opening foreign markets. This series of articles is about how to use white papers in your international marketing strategy.
Here are some ideas on how to use a blog to reach out to your international markets. You can use a blog for different business goals within an international marketing strategy. The success of your international marketing with blogs depend on many different factors related directly to your business and the international markets you want to reach. Many businesses can use a blog targeting specific international regions to carry out market research to stimulate feedback, make connections and explore international development opportunities.
Your international marketing involves market segmentation. This helps you to target culturally customized communication for your different international audiences. Online marketers should consider using membership sites to carry out some of their market research, to create specific marketing environments adapted to different cultural preferences. This series of articles on how to use content marketing with membership sites to improve your communication with international clients.
International Marketing Topics On Facebook
Please click through and “Like” this Facebook page on international marketing topics.
- Cross-Cultural Competence
- International Business Development
- International Marketing
- International Sales
- International Social Media
- International Web Marketing
Now, It’s Your Turn
- How are you adapting your content to improve your cross-cultural communication and connect with your international markets?
- What are your favorite international content marketing tools?
- What are your biggest challenges in creating content for international markets?