International Business

Are You Outsourcing Too Much?

by on 25 July, 2008

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International Business Development Strategy

iconcatib Are You Outsourcing Too Much? Sure the 4 hour work week is the buzz today. But two recent articles on outsourcing made me wonder just how much outsourcing is too much for our own good.

Not only could you lose your own job value if you throw away important elements of your future job, but you could also be giving a great marketing advantage away to the businesses who are better at knowing when to outsource or not.

These articles show there are companies that outsource their valuable assets before they realize just what they are losing. Job markets change.

Marketers Unwilling To Dive Into Web Marketing

According to BusinessFeet, British business managers ignoring ‘vital’ website content management

A quick look at the job listings on the web, and it is easy to see a trend in North American companies very interested in hiring “Geek Marketers’.

It makes you wonder where the British market will evolve differently or not. Will all of the “older” traditional marketers lose jobs to “younger” geek marketers. If so, I believe companies will lose the value and experience of the traditional marketers.

Yet Another Example Of Losing The Human Touch

I have written before about the trials companies go through to find the right way to outsource international customer service and the cultural differences in expectations. The question of outsourcing valuable human touches was also brought up on the Online Marketer Blog recently.

This is a business decision I see many companies around me faced with. It always seems to be a black and white, yes or no question. Money, or rather, savings in money, pulling more weight.

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Tagged as: business, business development, foreign market entry, international, International Business, international business development, international economics, international market research, International Marketing, Internet Marketing, jobs marketing, management, marketing, marketing research, offshore outsourcing, offshoring, outsourcing, outsourcing relationship management, telecommuting

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"Cindy is a real authority on all things international marketing.
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-- Chris Garrett, co-author of the "Problogger" book
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