International Marketing

An International Development Template

by on 4 February, 2008

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International Content Creation

iconcaticm An International Development TemplateWhat small business development tool will allow a company to communicate internationally and also provide feedback from foreign leads and clients? Would you believe a Two Page Monthly Newsletter translated into the language of your international target market?

With a little thought and preparation a two page monthly newsletter is the best platform for a small business to start an integrated international marketing plan. Limiting your monthly newsletter to 2 pages makes it very versatile and limits translation costs. The newsletter can be printed recto-verso on demand from your own office printer.

There are many cultures where a hard copy is considered important. A hard copy is seen to have more value than an email. Using your office printer eliminates expensive publishing costs. A factor small businesses really appreciate when they are just starting to develop your international client base.

If your monthly newsletter is evergreen in its topic and by not highlighting the date you will be able to leverage it as an international communication tool for a long time. You can fit 4 articles in the two page newsletter on a variety of subjects. You should make sure that the articles interesting and on useful topics for your international readers. This gives you the space to write about your products, your company, your industry and your success stories.

A newsletter can contain links to guides, handbooks and other information that your client will need and that you can make available on the internet. Four articles in a newsletter can easily be re-purposed into 4 weekly emails with no extra translation costs. The four articles can even be re-purposed into more than 20 different formats, with little or no further expense, leading to multi-channel marketing.

The original newsletter articles can also be made available in online formats, for example, using audio, video or PowerPoint. All of the communication tools you create each month can be inter-linked and create interactivity with your international prospects and clients.

How have you adapted your international business strategy to multicultural markets?

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Tagged as: communication, content, content marketing, Cross-Cultural Communication, culture customized content, foreign languages, foreign markets, International Business, international content, international content creation, International Content Marketing, international markets, international online marketing, International Web Marketing, marketing segmentation, online marketing, web content, web marketing

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"Cindy is a real authority on all things international marketing.
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-- Chris Garrett, co-author of the "Problogger" book
  • Personal Loan

    This awesome post pertaining to International developemt is intriquing.

  • Personal Loan

    This awesome post pertaining to International developemt is intriquing.

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  • http://cindyking.biz Cindy

    Hi Personal Loan,

    Thank you for dropping by. Please let me know if you try the re-purposed custom content approach to open new markets.

  • http://cindyking.biz Cindy

    Hi Personal Loan,

    Thank you for dropping by. Please let me know if you try the re-purposed custom content approach to open new markets.

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