International Content Creation
What small business development tool will allow a company to communicate internationally and also provide feedback from foreign leads and clients?
Would you believe a Two Page Monthly Newsletter translated into the language of your international target market?
With a little thought and preparation a two page monthly newsletter is the best platform for a small business to start an integrated international marketing plan.
Limiting your monthly newsletter to 2 pages makes it very versatile and limits translation costs. The newsletter can be printed recto-verso on demand from your own office printer. There are many cultures where a hard copy is considered important. A hard copy is seen to have more value than an email. Using your office printer eliminates expensive publishing costs. A factor small businesses really appreciate when they are just starting to develop your international client base.
If your monthly newsletter is evergreen in its topic and by not highlighting the date you will be able to leverage it as an international communication tool for a long time.
You can fit 4 articles in the two page newsletter on a variety of subjects. You should make sure that the articles interesting and on useful topics for your international readers. This gives you the space to write about your products, your company, your industry and your success stories. A newsletter can contain links to guides, handbooks and other information that your client will need and that you can make available on the internet.
Four articles in a newsletter can easily be re-purposed into 4 weekly emails with no extra translation costs. The four articles can even be re-purposed into more than 20 different formats, with little or no further expense, leading to multi-channel marketing. The original newsletter articles can also be made available in online formats, for example, using audio, video or PowerPoint.
All of the communication tools you create each month can be inter-linked and create interactivity with your international prospects and clients.
How have you adapted your international business strategy to multicultural markets?
I would like to offer you a mini-poster “7 Vital Monthly Information Products For Your International Business Development”. Go http://askcindyking.com, fill in the biggest question that you have about developing your business internationally and I will mail you the mini-poster.
Here are a few more International Content Creation articles:
- Morphing Into A Foreign Culture
- International Content As An International Business Development Strategy
- Best Small Business Tool For Building Trust In International Clients
- Who Do You Need To Write Your Foreign Content
- Web Content Conference In French
- Third Transition To A Global Market Internet Business
- An International Development Template
- Foreign Language Communication Simplified
- Easy Small Business Strategy Strengthens International Client Relationships
- Best Small Business Tool For Building Trust In International Clients
- The One Important Step Missing In Many Guidelines For Good Websites And Landing Pages
And read even more in the…
Get International Clients International Sales Road Map
 |
International English• What is international English and what can it do your for business? |
 |
Culture Customized Content• How can culture-customized content increase your international sales? |
 |
Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development.
Learn how you can get more international sales |
