Welcome!

Are you interested in expanding your business?  Interested in finding out how you can use social media in your business?  Interested in getting more international clients?  And maybe even reaching some of those international clients through social media and your web marketing?

Well, that’s what I do.  And that’s what you’ll read about here on this blog. It’s also what I love talking about on Twitter, Facebook and LinkedIn. If you’re interested in similar topics, please reach out to me wherever you’re most comfortable!

Even after 25 years in traditional international business development I still get surprised by the new things I discover in international business.  And in 4 years of using new media to grow my business, social media and web marketing have evolved constantly. There’s lots to share!

It’s lots of fun, but it’s only now that social media is beginning to be mature enough to be fun for international marketers.  And that’s what I’m most passionate about today: how to use social media and web marketing for international business development.

Look at how much the tools we use for international business have changed in the last 10 years!

Who I am and what I do.

My name’s Cindy King.  I’m tuned into business. I’m a networker. I’m a cross cultural business professional merging traditional business development tactics with new media.

I’ve got a broad range of communication and business development skills, and have had a lot of practice in applying them to business. I’m originally from the Bahamas.  I’ve lived in Europe all of my professional life. While working in international sales and marketing I’ve had executive level responsibilities for ASEAN, EMEA and North America. But my interests were always in understanding my clients no matter how different they were to me.

Then I shifted to online marketing and business development and was very lucky to have been personally mentored by Chris Garrett for over 2 years. That’s how I honed my social media skills and learned how to adapt my traditional business skills with new media.  I’m the managing editor at Social Media Examiner, a leading business blog and a fantastic success story if you haven’t already heard about it.

But there will always be a part of me that loves business.  It’s the challenge of understanding people and why they do things. So I also give Strategy Audits where I team up with another industry expert.  I help Europeans reach their North American markets through new media marketing. And I work with American businesses with culturally diverse audiences where strong communication skills are essential to growing their business.

I’m a hands-on person. I enjoy projects where I get to jump in and use the communication skills I’ve honed over the years. People turn to me to fix things when their business communication goes sour. It’s probably the strong communication skills combined with the ability to understand two different business objectives and the ability to bring them together.

I love working alongside businesses for the first 3 to 6 months after they enter new markets to help them make the real-time adjustments that are inevitable when you enter a different environment for the first time.

Find out more about what I do here.

Here’s more about my international background. Here’s my new media bio.  And here’s my traditional bio.