Bio

Cindy King

Copywriting For International Markets

Cross-Cultural Marketer & International Sales Specialist

Aligning cross-cultural offers for international sales.

Over 25 years field experience in international sales & marketing

3 years professional copywriting

I help businesses get more international sales, primarily by:

• Creating international business development strategies to shorten time to profitability

• Developing international lead generation strategies

• Lead generation copywritin —interviewing international clients for success stories, case studies, & white papers

• International SEO & Web Copywriting

3 Reasons For International Businesses
To Work With Me

+ Multilingual

• 1 mother-tongue: International English

• 1 native-level skill: French

• 1 active skill: German

Also formerly dabbled in: Spanish, Italian, Dutch, Swiss German and Malay

+ Multicultural

• 2 cultures – North American & European

• 3 nationalities – Bahamas, Canada and France

• 5 past countries of residence

• 22 years field experience in non-English speaking environments, in sales, marketing and public relations targeting:

• 3 geographic regions: EMEA, ASEAN, North America and the Caribbean.

+ Inter Cultural

• 4 years working with Muslims

• 3 years working with Jews

• 1 year working with Catholics

And without personal commitment to any of them.

= Cross-Cultural Empathy

Combined with 25+ years in international sales, marketing & business development, I have a unique talent in:

Aligning businesses with different cultures &
Pinpointing the right international offer to open foreign markets

Copywriting For International Markets

International SEO &
Web Copywriting For International Businesses

Get International Clients

An international business directory, started in January 2008, to create a proprietary coaching system: the International Sales Road Map. There is an Action Guide by weekly email and a membership site in development

Scope:

• Except for some logos and graphics, this website is all my personal work , including:
• Full editorial strategy based on re-purposing information to create multiple products
• Online promotion only through article marketing, press releases and social media
• Writing, editing, online publishing, information product creation, revenue generation

Skills:

• Search Engine Optimization brings numerous keywords to the first page of online search queries on several international search engines. Google “Get International Clients” to see results
• Article marketing to generate leads started bringing in a steady stream within 3 months
• Email marketing to subscriber list

Authority Blogging &
Social Media Community Building

Cindy King .biz

My personal blog on cross-cultural communication. This blog is used in parallel with the Get International Clients website to establish my visibility and personal branding. Google “Cindy King”.

Skills:

Social media networking and micro-blogging for business development

Lead Generation Copywriting
To Increase International Sales

Linguistic, cross-cultural and international sales skills help to interview international clients for:

• Success Stories, Case Studies and White Papers & Event reporting and micro-blogging
• Direct response sales letters — Professional Copy Reviewer for AWAI, American Writers and Artists Inc., and Peer Review Leader for Accelerated Training Services

International English Copywriting
For Multinational Audiences

Strong experience in writing for broad international markets. This is through my personal background and 25 years as an International Sales & Marketing executive, for both Fortune 500 multinationals and startups, and for French, British and American companies.

• Sales materials in various formats and for various stages in the sales process
• Brochures and other Marketing Materials—for various companies & industries
• Media Kit—for an international telecommunication publication
• Catalog—Asia Telecom catalog