About Cindy

Cindy King

Copywriting For International Markets

Cross Cultural Marketer & International Sales Specialist
Online - B2B - International Lead Generation

My Professional Bio

25 Years in International Marketing and Sales

My career in copywriting started almost 30 years ago, although I did not know it at the time. You see, copywriting was part of responsibilities as an international sales and marketing executive. But I also had many more responsibilities as well.

Necessity is the Mother of Invention

Over the years, I worked for a couple of large North American companies with small European offices and even smaller international marketing budgets. This meant two things:

1. You had to be resourceful
2. All printed marketing materials had to pull in sales

Small budgets and high sales expectations do have a few advantages. After all, this is where I learned the value of lead generation marketing materials.

It is also where I learned to see the whole picture. Everything that helps to bring in sales. And to look for everything you can tweak to… again bring in more sales.

Necessity is the mother of invention, even in business… and out of the box joint venture ideas to get independent marketing studies for example.

There were also a couple of other positions with small marketing budgets, but these were start-ups. Times of stimulating creativity.

A French Company

A few years ago, I “discovered” copywriting. Or at least I was able to put a word to the skill I had already started crafting as a marketing and sales executive.

And, I decided to start my company.

Yes, here in France.

If you know anything about starting a business in France you would think I was crazy.

But I have lived here for 20 years now, and this is home to my daughters…. the youngest one is just finishing high school, so I might become a world wanderer once again in a year or two.

With my new company up and running early this year, I started by creating a Live Portfolio:

Get International Clients

• A proprietary system for businesses to get more international sales,
• An international lead generation strategy with article marketing that brought in targeted leads within 3 months at zero cost.
• An international lead generation strategy with an Action Guide.
• The Get International Clients paid membership program soon to be launched.
• A cross-cultural communication blog to compliment the Get International Clients Business Directory.

Results are better than expected. You see I created a solid business model based on my own expertise.

Special Skill in Crafting International Offers

As an international sales specialist, the best skill I have is the ability to identify the best way to position your offer for a different culture.

During my career I noticed how more senior executives always seemed to turn to me to ask for my opinion on a certain type of subject.  This is when I realized that I had a particular skill in adapting an offer.  Adapting an offer that worked in one country and finding out how to make it work in another country.  Another culture.

I don’t know exactly why I’m good at this, or where I’ve developed these skills.  It is probably from a mixture of seeing the whole picture, thinking outside of the box, solid cross-cultural skills and international business skills.  But I do know that during my career as an international marketer and sales executive, this is why people sought my opinion.

And I can do the same thing for you and your business.  Contact me today to find out how.